Hear from venture capital expert Bill Reichert on what it takes to scale up your start-up - plus fresh Australian market insights, more from our new Export Essentials resources, export insights, news, events and careers. See more from us at nzte.govt.nz.

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New Zealand Trade & Enterprise
Export News
10 May / Haratua 2017

Kia ora Max,

Nau mai ki tēnei Pānui Tuku Rawa o Rāwāhi. Welcome to this week's Export News.

In this week's edition, we're passing on wisdom from Beachheads advisor and venture capital expert Bill Reichert on what it takes to scale up your start-up, and the latest Australian market insights on e-commerce and the power of product-market fit.

Plus, another look at our Export Essentials resources and workshops, how New Zealand businesses are getting more than just a taste of Asian markets, what the FernMark can do for you (and how to get involved), and the story behind FaceMe's reinvention of customer self-service - and our usual selection of upcoming events, export updates, and careers with NZTE.

Enjoy!
What's new What's new
Scaling up means a shift in mindset, activities and processes to lay the foundation for rapid growth, according to Bill Reichert of Garage Technology Ventures. Bill explores some of these transitions in more detail in this short video series filmed at NZ8 in Auckland earlier this year.
WATCH: Getting from start-up to scale-up

Once you've started up your start-up, that's where the real hard work begins. Get a head start on scaling your business with video insights from Bill Reichert, NZTE Beachhead Advisor and Managing Director of renowned Silicon Valley venture capital firm Garage Technology Ventures.
Take a look
Based on our well-known NZ8 Summits, this special, wider-format version will take you through the big rocks for scaling in the North American market. Inspired by a recent NZ8 Summit with Garage Venture’s very own Bill Reichert, we'll distil Bill's 10 Scale Up rules to live by with Kiwi business leaders who have been there, done that, and have the scars to prove it.
Don't miss out - NZ8 Basecamp, Auckland, 12 May

Get more insight into the art of scaling up with our NZ8 Basecamp in Auckland on Friday. Based on our well-known NZ8 Summits, this special, wider-format version will take you through the big rocks for scaling in the North American market. We'll distill Bill Reichert's 10 scale up rules to live by, with lessons from Kiwi business leaders who have been there, done that, and have the scars to prove it.
Register
Nailing your niche: product-market fit for Australia

The first step when entering the Australian market is to validate and establish product-market fit before committing yourself further. Here's some starting advice from Chris Romano, NZTE AusPac Business Development Manager, to help make sure your tech solution will win over Australian customers.
Read more
Joss Honour is one of NZTE's Australia-Pacific Business Development Managers and a member of Australia's National Online Retail Association - and she has three simple reasons why enhanced e-commerce is a must-do in 2017.
3 reasons why e-commerce matters in Australian retail

In 2017, having an e-commerce strategy is no longer an option - it's an essential part of your business. That's the message from Joss Honour, AusPac Business Development Manager with NZTE, as she surveys three good reasons to put e-commerce at the heart of your retail strategy for Australia.
Read more
Keen to learn more? Check out our new Australia market guide.
Export Essentials Export Essentials
Many small New Zealand businesses sign up with the first distributor that shows interest in them without going through the process of qualifying them first. More often than not, this leads to lost time, no increase in sales, and money wasted. Get it right, select the right distribution and channel partner and you’ll be good to grow.

Our Export Essentials guides help you cover all the fundamentals of becoming a successful export business — covering everything from logistics to pricing.

See all the guides on our website here.

How you reach customers in a new market is critical, whether you'll be going direct or working with a channel partner to grow your business. Our Export Essentials guide to Understanding your channel partner options gives you a head start in choosing your approach, selecting the right partner to work with, and setting the ground rules for a successful business relationship.
Explore the essentials
Attend one of our upcoming Export Essentials workshops and get the tools and confidence you need to select the right market, the right channel and the right partner to help you to understand the pathway to export success.
Register now for Export Essentials Workshops

Ready to get to grips with the essentials? Attend one of our upcoming Export Essentials workshops and get the tools and confidence you need to get on the path to export success. Find out more about the workshops and see what's coming up in your area soon.
Read more and register
Insights Insights
“New Zealand has a long history of selling food products to Southeast Asia, but less experience with consumer branded products,” says Adam McConnochie, project leader for the ASEAN Young Business Leaders Initiative. “What better way for exporters to achieve success than by engaging with people who have a local perspective on what consumers respond to?”
How Kiwi businesses can carve a niche in Asia

With nearly 4.5 million people, Asia is the world’s most populous continent and will only become more important as its 48 national economies continue to develop - but exporting to the region is still tough for Kiwi companies. Idealog takes a look at the Asia New Zealand Foundation's efforts to tackle the challenge by bringing Kiwi entrepreneurs and their Asian counterparts together.
Learn more
The FernMark License Programme gives New Zealand exporters the advantage of being backed by New Zealand's unique national story - driving consumer preference, promoting trust and confirming product authenticity.
Getting the mark of trust for your products

The FernMark Licence Programme offers New Zealand businesses the right to carry the FernMark - a national 'country of origin' trademark that embodies our principles of kaitiaki, integrity and ingenuity.  Find out what the programme does, what it includes and how to become a licensee with this guide from The New Zealand Story.
Learn more
The Australian National Disability Insurance Agency (NDIS) has worked with FaceMe’s Virtual Assistant platform to develop NADIA - a virtual assistant to help provide the best possible service and support to NDIS participants. Nadia is the result of strong calls from Australians with disability, asking for NDIS information to be made more accessible and more personalised.
Press zero for a real person: FaceMe, AI and the future of customer experience (+VIDEO)

We've all been 'that' caller: finger hovering over the phone keypad, waiting to hear which digit to hit to escape the call-centre menu and find someone real. Kiwi company FaceMe is working to create something better - AI-powered 'virtual agents' that work alongside real staff to deliver amazing customer experiences at scale.
Find out more
Events Events
Doing Business with Taiwan - Wellington, 16 May

Join staff from the Taipei Economic and Cultural Office - and companies currently doing business with Taiwan - and learn more about opportunities for your business in New Zealand's eighth largest export market. Registrations are open now via the Wellington Employers' Chamber of Commerce.
Learn more and register
New Zealand Fiji Business Council 30th Anniversary and Annual Joint Conference - Auckland, 15 June

Join the New Zealand Fiji Business Council for its 30th anniversary celebration and annual joint conference, along with the Suva-based Fiji New Zealand Business Council. Email nzfbc@chamber.co.nz to find out more, or view the invitation below.
View invitation (PDF)
Industry news Industry news
Techweek'17: Meet the Dig My Idea challenge finalists

Several budding Māori digital entrepreneurs have been selected as finalists in the Dig My Idea Māori Innovation Challenge, a programme that aims to get more tangata whenua involved in Aotearoa’s innovation sector. Check out the finalists here, with winners to be announced this Sunday 14 May.
Find out more
Competitors here, collaborators there - the Family of Twelve story
Why food and tech should be New Zealand's next best duo
Ambitious trade target agreed with Vietnam
Careers Careers
Programme Manager - Investment - closes 14 May

Do you want to be part of a team that impacts not only the success of New Zealand businesses, but can positively impact the economy of a region? We're looking for a programme manager to work alongside our Investment and customer teams to deliver a range of activities, including seminars, workshops and showcases. Applications close this Sunday.
Apply now
LinkedIn
Trade Commissioner - Kuala Lumpur - closes 28 May

We're seeking a Trade Commissioner to represent New Zealand's trade interests in Malaysia, and to lead our Kuala Lumpur team as they grow Kiwi businesses in-market. If you're self-motivated, a great communicator and ready to put your business and cultural acumen to work in for New Zealand, apply now.
Apply now
LinkedIn
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