Five top SaaS trends to watch for in 2018, three industry leaders share tips and tricks for making the most of the natural products opportunity in the US, and why you shouldn't put Saudi Arabia and Africa in the too hard basket when it comes to export markets - plus great New Zealand stories, insights, awards to celebrate success, new events and industry news. Learn more at www.nzte.govt.nz

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New Zealand Trade & Enterprise
Export News
Māehe / March 2018

In this edition, we throw the spotlight on Software as a Service (SaaS) - specifically SaaStr 2018, the world's largest conference dedicated to all things SaaS. Our resident US tech guru Jon Davies has soaked up the insights and summarised the top five trends to be on the watch for in 2018.

We've also got the inside word from three US-based natural products experts, including none other than Whole Foods former co-CEO Walter Robb, on what it takes to successfully navigate the bountiful, yet complex, US natural products market.

Elsewhere, Exporter Today catches up with our Trade Commissioners for both Saudi Arabia and Africa to find out why these sometimes overlooked markets are ripe for the picking - and Method and Ecostore share stories on how listening to customers has helped them create meaningful products and success internationally.

And because business shouldn't be all work and no reward, we've got details on how you can enter Export New Zealand's regional awards or nominate someone for the University of Auckland Aotearoa Māori Business Leaders Awards.

We also look at what South Korea can learn from New Zealand when it comes to branding, and delve into some in-market research with key tips and considerations for NZ tech companies in Japan.

Plus check out a great range of upcoming events (including your last chance to attend the Better by Design CEO Summit) and job opportunities at NZTE.

Māuriora - enjoy!

What's new What's new
Spotlight on SaaS - five trends for the year ahead

SaaS has become a firmly established and successful business model leveraged by many well-known brands and businesses such as Spotify, Microsoft, Google, Amazon and New Zealand’s own Xero. NZTE's Jon Davies attended the industry's flagship SaaStr event in San Francisco recently - one of more than 100 Kiwis among the 10,000 people who streamed through its doors. Here's his take on what we can expect form the SaaS community in 2018.

Read more
Tackling the US natural products market

The opportunity for New Zealand natural product companies in the US is immense – in the words of US natural products leader Gary Hirshberg, “unlimited”. But that doesn't mean it's easy. Three US-based natural products experts, including Whole Foods Market former co-CEO Walter Robb, recently spent time in New Zealand to help natural products companies with their US market entry - here are a few tips they've passed on for successfully navigating this bountiful, yet complex market.

Watch
A modern and open Saudi Arabia?

Saudi Arabia is not a country that’s used to rapid change - yet few places have altered as quickly or as dramatically as the Kingdom in the last 18 months, and perceptions of the country haven't kept pace with the new realities. Chris Tozer, New Zealand’s Trade Commissioner for Saudi Arabia, lifts the lid on the real Saudi Arabia, and the market opportunities it presents for New Zealand exporters in 2018.

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Out of Africa: a guide for Kiwi exporters

The African continent’s economy is valued at about $US6 trillion. How do New Zealand’s export firms tackle this vast and complicated market opportunity? ExporterToday put the questions to New Zealand’s Trade Commissioner for Africa, Haylon Smith.

Read more
30 tickets left! Better by Design CEO Summit, 20-21 March

The countdown is on! In just two weeks at Villa Maria Estate, 12 global thought leaders in customer-centred design and innovation will join 380 of New Zealand’s top business and design leaders at the Better by Design CEO Summit 2018. Powerful, interactive and fast-paced, this Summit will give you the knowledge and tools you need to build a truly customer-centred business. With just 30 tickets left, this summit will sell out so get in quick. Read more below and secure your space at this sell-out event.

Learn more and register
New Zealand Story New Zealand Story
Breaking into the Japanese market for tech exporters

To date, the Japanese have limited experience of New Zealand's technological success and have seen little evidence that we have the right characteristics to produce globally competitive technology. The good news is there are no significantly negative perceptions of New Zealand technology to combat. The New Zealand Story recently conducted some in-market research revealing key tips and considerations for NZ tech companies, as captured in this blog from New Zealand Story Director, Rebecca Smith.

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A leap of faith: How AJ Hackett introduced bungy to the world (+VIDEO)

When AJ Hackett asked the bank for funding to make his bungy jumping venture a reality, the bank told him to jump. That didn't stop him and business partner Henry Van Asch from turning their idea into a reality. Here's their story. 

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Insights Insights
The Upstart Nation - New Zealand's new tech story

In this final extract from No. 8 Recharged, the follow-up to the successful No. 8 Rewired, David Downs & Dr. Michelle Dickinson show how the creative thinking that New Zealand has become renowned for is being expanded and improved.

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What New Zealand can teach South Korea about branding

The Winter Olympics gave South Korea a first-class opportunity to showcase its credentials to the world. But making the most of the games means pursuing a concerted reputation and economic strategy that aligns all key national stakeholders around a single, coherent vision for its country brand - and, says, Andrew Hammond of the London School of Economics, New Zealand is a case in point.

Read more
Let's talk about rubbish (+VIDEO)

New Zealand company Method makes bins. But not just any bins - bins that encourage "open plan recycling" that the company hopes can spark a worldwide sustainability revolution. Thanks to a healthy dose of customer empathy work, which included talking to cleaners and architects, their bins are flying out the door. Ben Mack of Idealog dives into the Method approach to design.

Read more
Laying the stepping stones to an innovative future

Companies with a fresh approach – targeting new markets and producing new products and services – are likely to be future leaders. In this opinion piece featured on Stuff.co.nz, BusinessNZ Chief Executive Kirk Hope poses the question, 'how innovative is business in New Zealand?'

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In the business of good (+VIDEO)

There's no doubt about it - many consumers now buy with their values and seek out products that help to make a positive impact. StopPress sat down with Ecostore's Director of Marketing Jemma Whiten to discuss its campaign strategies, its progress in local and offshore markets, and how it's positioning itself in the face of new competition.

Learn more
Events Events
Celebrate your success with the Export NZ awards

Are you an Auckland, Waikato, Northland or Wellington-based business? If the answer is yes, Export New Zealand's regional awards programmes are the perfect opportunity to reflect on all you've achieved, and to celebrate your hard work. Whether you are a small business who has just started out on your export journey, or an experienced exporter, there's a category for you. Even better, for the first time, businesses who enter the regional awards in an export category are automatically entered into the New Zealand International Business Awards. Regional awards programmes for Bay of Plenty, Hawke's Bay and Canterbury will open shortly.

Northland/Auckland/Waikato

Join the league of exporting legends by entering the Air New Zealand Cargo ExportNZ Awards 2018. If you're an exporter based in the Northland, Auckland or Waikato regions, you're eligible to enter. Entries close 16 March.

Enter

Wellington

Entries for the ExportNZ ASB Wellington Export Awards have launched! If your business manages its export earnings and revenue-generating operations in Wellington, Wairarapa or the Manawatu, you're eligible to enter. Entries close 6 April.

Enter
Reach your exporting goals: Export Essentials workshops

Our Export Essentials workshops are in full swing for 2018, with CHRISTCHURCH (21 March) and AUCKLAND (28 March) up next. Get the tools and action plan you need to reach your exporting goals, save time, money, and stress - and get onto a path for long-term success internationally. We'll also be heading to Nelson, Wellington and Dunedin - access all the upcoming dates and registration below.

Learn more and register
More: Archeus Founder shares insights gained from Napier Export Essentials workshop
Do you know an outstanding Maori business leader?

The call is out for nominations for the University of Auckland Aotearoa Māori Business Leaders AwardsThe awards recognise and celebrate outstanding Māori excellence and success in business. If you know any individuals and organisations making outstanding contributions to the advancement of Māori enterprise in New Zealand and around the world, nominate below!

Learn more and nominate
Food Safety & Compliance Conference - AKL, 19-20 Mar

Now more than ever, there is greater imperative to provide transparency, traceability and authenticity throughout the food supply chain. Hear from leading experts in food safety on how to leverage New Zealand’s reputation to improve market access, go beyond regulations, and carve out your competitive advantage as a food producer.

Learn more and register
Master Class: Market Validation - AKL, 23 Mar

A brand isn't a logo - it’s an experience based on making a promise and delivering. So how do you use that experience to build and sustain a reputation in distant markets? This half-day workshop will provide you with the frameworks and tools to to get your international market research and validation right.

Learn more and register
Want more? Check out NZTE's events page for the latest
Industry News Industry News
Accelerator for Māori entrepreneurs launches

Callaghan Innovation and Te Wānanga o Aotearoa have teamed up with Creative HQ, Robett Hollis, Crowe Horwath and Ernst & Young Tahi to create Kōkiri, a unique business accelerator dedicated to speeding up the development of fledgling Māori businesses. Find out more about the ten promising young startups from across Aotearoa who have been selected to participate in the four-month Kōkiri programme.

Learn more
Ngāti Whātua to help fill the demand for tech experts (+VIDEO)

New Zealand's top 200 technology companies created 4,352 jobs in the 2017 financial year alone. That's good news, but filling those roles can be a challenge, which is why local iwi Ngāti Whātua is gearing up to help fill the demand for tech experts in New Zealand. Māori Television interviewed Ngāti Whātua Chief Innovation Officer Te Aroha Morehu about the opportunity.

Watch
20 New Zealand companies set to exhibit at Food Hotel Asia
European Union and New Zealand strengthen their partnership
Careers at NZTE Careers at NZTE
Trade Commissioner, Riyadh - closes 18 March

As the Trade Commissioner for Riyadh, you will be a senior representative of New Zealand's strategic, political, and commercial interests in the Kingdom of Saudi Arabia. In this role, your our primary objective will be to assist New Zealand businesses access, develop and secure business opportunities in Saudi Arabia.

Apply now
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Regional Operations Manager, Europe - closes 14 March

Are you up for the challenge of helping New Zealand companies grow bigger, better, faster? The Regional Operations Manager role exists to ensure that NZTE has the best possible operational management throughout the region so that we can focus on effectively supporting our customers to achieve their goals.

Apply now
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