Who's leading change from Fieldays 2017? See three picks from the innovation on display at Mystery Creek last week. Plus New Zealand agritech companies from a UK perspective, how to work with East Asian channel partners, entries now open for the New Zealand Innovation Awards, PACER Plus, China and Australia market insights, Nelson export wins and much more. Find out more about us at www.nzte.govt.nz

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New Zealand Trade & Enterprise
Export News
23 June / Pipiri 2017

Kia ora Max,

Nau mai ki tēnei Pānui Tuku Rawa o Rāwāhi. Welcome to this week's Export News.

In this week's edition, we're sharing just a handful of the innovations on display at last week's Fieldays - designed to make farming easier and more productive in New Zealand and around the world.

Plus, we feature a look at our agritech know-how from a UK perspective, with James Rickard of Farmer's Guardian quizzing New Zealand exporters about their offerings to global customers.

Elsewhere, we've got a new NZTE guide to working with agents, distributors and other channel partners in East Asia, your chance to shine at the New Zealand Innovation Awards, what you need to know about the PACER Plus trade agreement for the Pacific, and insights for F&B in China and tech in Australia.

And it wouldn't be Export News without a roundup of recent export wins - including two Nelson-based businesses taking on global markets, with hard-won successes and plenty of learning along the way.

Enjoy!

What's new What's new
Fieldays gives New Zealand companies the chance to showcase their innovations to a diverse audience – from farmers to international and local investors, media and the general public. Here's just a few of the newest technologies on show last week, at the Southern Hemisphere's largest agricultural event.
Leading change - 3 agritech highlights from Fieldays 2017

Fieldays gives New Zealand companies the chance to showcase their innovations to a diverse audience – from farmers to international and local investors, media and the general public. Here's just a few of the newest technologies on show last week, at the Southern Hemisphere's largest agricultural event.

See the latest
VIDEOS: UK farming media on New Zealand's agri expertise

James Rickard of the UK's Farmers Guardian recently visited New Zealand on a mission to check out Fieldays 2017, talk to pioneering manufacturers and get hands on with some of the tech. Take a look at two of James' interviews with Kiwi agritech companies below, or register for a two-week trial on FGInsight.com to check out all of his video reports.

Tow and Fert fertiliser sprayers are designed to help farmers efficiently apply almost any type of product, without blockages, at a time that suits them - saving time, reducing waste and over-application, and improving productivity.
Tow and Farm: fertiliser tech to grow the bottom line

Tow and Fert fertiliser sprayers are designed to help farmers efficiently apply almost any type of product, without blockages, at a time that suits them - saving time, reducing waste and over-application, and improving productivity. James talks to Tow and Farm's Tim Henman about their unique equipment and how to get the most out of it.

Waikato Milking Systems: platforms for global growth

With a long track record in pastoral dairy, Waikato Milking Systems is evolving to serve global farming systems, with composite milking platforms delivering strength, efficiency and reliability in heavy-duty dairy operations. James talks to Grant Wisnewski, International Sales Manager, about their tech and the benefits it delivers for international customers.

NZTE has produced a new guide designed to help New Zealand export  businesses work successfully with channel partners in East Asia – including agents, distributors, joint-venture partners and licensors.
Five keys to partnering for success in East Asia

Hot on the heels of our new guide to East Asia food import processes, we've just released a new resource to help New Zealand export  businesses work successfully with channel partners in the region – including agents, distributors, joint-venture partners and licensors. Read more and download the full guide below.

Learn more
Take the opportunity to celebrate your achievements, and share them with other innovators and the rest of the world, with entries now open in the 2017 New Zealand Innovation Awards.
ENTER NOW: New Zealand Innovation Awards - entries close 28 July

Take the opportunity to celebrate your achievements and share them with other innovators and the rest of the world - with entries now open in the 2017 New Zealand Innovation Awards. The awards feature 12 sector categories and a further 10 auto-entry categories including the Bayer Supreme New Zealand Innovation award, so if you're doing something amazing, there's a space for you to shine. 

Find out more and enter
PACER Plus is a landmark trade and development agreement that will lower barriers and provide greater certainty for New Zealand businesses, while raising living standards, creating jobs and increasing exports in Pacific Island countries.
TRADE: PACER Plus agreement - what you need to know

After eight years of negotiation, PACER Plus was signed in Tonga last week, bringing New Zealand and Australia together with 11 other Pacific nations in a single trade and development agreement. The deal is designed to create an easier environment for doing doing business throughout the region, increasing trade and investment flows, and raising living standards across the Pacific.

Find out more
From the Beehive: A new era for Pacific economic relations
Export Essentials Export Essentials
Having a clear view of the competitive landscape in an export market will help you identify and validate a profitable niche or modify your offer to ensure your success. Smart research, using multiple channels and sources of market intelligence, lets you ascertain what your competitors do, how and why, thereby improving your ability to develop a winning go-to-market strategy.
Understanding your in-market competition (+VIDEO)

Before entering your next export market, it's vital to know the local competition and what sets your business apart - especially when facing other players with deeper pockets and a home-ground advantage.

Our Export Essentials guide to Understanding your in-market competition gives you a practical way forward, including tips for research from New Zealand, drawing on industry expertise and networks, and getting closer to your competition in-market.

Get the full picture
Register now for NZTE's Export Essentials Workshops
Insights Insights
Demonstrations are one means of showing Chinese consumers how they can cook and enjoy New Zealand meat - vital in a market where protein consumption is quite different to familiar patterns in New Zealand, the UK or Australia.
Alliance Group - why business as usual won't cut it in China

Kitchens with no ovens, bone-in cuts preferred to boneless, and household shopping done online - there's a steep learning curve in China for meat exporters used to New Zealand consumer habits. Alliance Group's David Surveyor passes on some key lessons from a recent NZTE in-market immersion programme, including the importance of testing assumptions and learning what buyers really value.

Learn more
Some New Zealand companies think of Australia as an easy market to enter, and underestimate the challenges and costs. Companies tend to succeed when they focus on Australia alone first and don’t try to enter other markets at the same time - and when they resource their plans appropriately.
TECH: The costs of tackling the Australian market

There's a lot to consider before making the leap into Australia's tech sector - including the costs of entering the market. NZTE Business Development Manager Chris Romano shares his take on the importance of a financial 'war chest' for market entry across the Tasman.

Read more
Events Events
Entries are open for the 30th New Zealand Food Awards, providing an opportunity for food and beverage producers to showcase their success and innovation.   The 2017 New Zealand Food Awards, powered by Massey University, enables food and beverage operators to boost the profile of their business and brand, achieving national and international recognition.
ENTER: New Zealand Food Awards - entries close 30 June

The hunt is on for New Zealand's finest foods and beverages, with entries now open for the 2017 New Zealand Food Awards. Award categories include health and wellness, novel ingredients, food safety, export innovation and more, plus a supreme award presented by organiser Massey University. Entries are open until the end of the month.

Find out more and enter
Explore opportunities across Papua New Guinea and the Pacific Islands, at an upcoming two-day conference in Sydney, Australia.
Business Advantage Papua New Guinea - Sydney, 7-9 Sept

Explore opportunities across a wide range of investment sectors in Papua New Guinea - including infrastructure, construction, services, agribusiness, natural resources and energy - at a two-day conference in Sydney. The conference includes a Pacific Islands Investment Seminar on day two, with an update on the Pacific business climate, regional highlights and opportunities, and expert advice.

Find out more and register
Industry news Industry news
""There's nothing better than standing in front of your customer in another country," according to Chia founder Chloe Van Dyke - pictured here at a recent NZTE Food Connection event.
F&B: Nelson's Chia Drinks launches in Hong Kong

Founder Chloe Van Dyke has successfully taken Chia's herbal energy drinks to Singapore and Malaysia, and last month secured their launch in 24 premium supermarkets across Hong Kong. Here's her take on the challenges of tackling new markets in East Asia, including some hard-won lessons for other F&B exporters.

Read more
Peanut butter king Pic Picot of Nelson is aiming at China, one of the world's biggest peanut producers. Consumers are curious about the product, with 3000 jars snapped up during a recent online promotion on WeChat, and a recent deal will see Pic's on supermarket and department store shelves as well.
F&B: Spread the word - Pic's lifts the lid on Chinese market

More F&B success from Nelson! After ten years in business, Pic's Really Good Peanut Butter has made its way onto shelves across Australia, the United Kingdom and the USA - and it'll soon be available in China as well. Founder Pic Picot talked to Stuff.co.nz about introducing Chinese buyers to an unfamiliar but intriguing Western food product. 

Read more
TECH: Furniture innovator a finalist in Air NZ Cargo ExportNZ awards
HORTICULTURE: Kiwifruit pips wine exports in record season
F&B: Lamb exporter springs into Hawke's Bay export award finals
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