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Kia ora Max,
Nau mai ki tēnei Pānui Tuku Rawa o Rāwāhi. Welcome to this week's Export News.
In this week's edition, we're sharing just a handful of the innovations on display at last week's Fieldays - designed to make farming easier and more productive in New Zealand and around the world.
Plus, we feature a look at our agritech know-how from a UK perspective, with James Rickard of Farmer's Guardian quizzing New Zealand exporters about their offerings to global customers.
Elsewhere, we've got a new NZTE guide to working with agents, distributors and other channel partners in East Asia, your chance to shine at the New Zealand Innovation Awards, what you need to know about the PACER Plus trade agreement for the Pacific, and insights for F&B in China and tech in Australia.
And it wouldn't be Export News without a roundup of recent export wins - including two Nelson-based businesses taking on global markets, with hard-won successes and plenty of learning along the way.
Enjoy! |
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Tow and Farm: fertiliser tech to grow the bottom line |
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Tow and Fert fertiliser sprayers are designed to help farmers efficiently apply almost any type of product, without blockages, at a time that suits them - saving time, reducing waste and over-application, and improving productivity. James talks to Tow and Farm's Tim Henman about their unique equipment and how to get the most out of it. |
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Waikato Milking Systems: platforms for global growth |
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With a long track record in pastoral dairy, Waikato Milking Systems is evolving to serve global farming systems, with composite milking platforms delivering strength, efficiency and reliability in heavy-duty dairy operations. James talks to Grant Wisnewski, International Sales Manager, about their tech and the benefits it delivers for international customers. |
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Understanding your in-market competition (+VIDEO) |
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Before entering your next export market, it's vital to know the local competition and what sets your business apart - especially when facing other players with deeper pockets and a home-ground advantage.
Our Export Essentials guide to Understanding your in-market competition gives you a practical way forward, including tips for research from New Zealand, drawing on industry expertise and networks, and getting closer to your competition in-market. |
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TECH: The costs of tackling the Australian market |
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There's a lot to consider before making the leap into Australia's tech sector - including the costs of entering the market. NZTE Business Development Manager Chris Romano shares his take on the importance of a financial 'war chest' for market entry across the Tasman. |
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