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In this edition, we throw the spotlight on Software as a Service (SaaS) - specifically SaaStr 2018, the world's largest conference dedicated to all things SaaS. Our resident US tech guru Jon Davies has soaked up the insights and summarised the top five trends to be on the watch for in 2018.
We've also got the inside word from three US-based natural products experts, including none other than Whole Foods former co-CEO Walter Robb, on what it takes to successfully navigate the bountiful, yet complex, US natural products market.
Elsewhere, Exporter Today catches up with our Trade Commissioners for both Saudi Arabia and Africa to find out why these sometimes overlooked markets are ripe for the picking - and Method and Ecostore share stories on how listening to customers has helped them create meaningful products and success internationally.
And because business shouldn't be all work and no reward, we've got details on how you can enter Export New Zealand's regional awards or nominate someone for the University of Auckland Aotearoa Māori Business Leaders Awards.
We also look at what South Korea can learn from New Zealand when it comes to branding, and delve into some in-market research with key tips and considerations for NZ tech companies in Japan.
Plus check out a great range of upcoming events (including your last chance to attend the Better by Design CEO Summit) and job opportunities at NZTE.
Māuriora - enjoy! |
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Out of Africa: a guide for Kiwi exporters |
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The African continent’s economy is valued at about $US6 trillion. How do New Zealand’s export firms tackle this vast and complicated market opportunity? ExporterToday put the questions to New Zealand’s Trade Commissioner for Africa, Haylon Smith. |
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Laying the stepping stones to an innovative future |
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Companies with a fresh approach – targeting new markets and producing new products and services – are likely to be future leaders. In this opinion piece featured on Stuff.co.nz, BusinessNZ Chief Executive Kirk Hope poses the question, 'how innovative is business in New Zealand?' |
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In the business of good (+VIDEO) |
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There's no doubt about it - many consumers now buy with their values and seek out products that help to make a positive impact. StopPress sat down with Ecostore's Director of Marketing Jemma Whiten to discuss its campaign strategies, its progress in local and offshore markets, and how it's positioning itself in the face of new competition. |
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Northland/Auckland/Waikato
Join the league of exporting legends by entering the Air New Zealand Cargo ExportNZ Awards 2018. If you're an exporter based in the Northland, Auckland or Waikato regions, you're eligible to enter. Entries close 16 March.
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Wellington
Entries for the ExportNZ ASB Wellington Export Awards have launched! If your business manages its export earnings and revenue-generating operations in Wellington, Wairarapa or the Manawatu, you're eligible to enter. Entries close 6 April.
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