Take a look at some of the Kiwi technology behind the America's Cup - and how it's making waves well beyond the marine world. Plus, four tips on telling a great brand story in the United States, a new Australia Tech Playbook, tech guru Bill Reichert's top ten Kiwi business innovators, essential resources, market updates, events, success stories and more! Learn more at www.nzte.govt.nz

View Online
New Zealand Trade & Enterprise
Export News
5 July / Hōngongoi 2017

Kia ora Max,

Nau mai ki tēnei Pānui Tuku Rawa o Rāwāhi. Welcome to this week's Export News.

As New Zealanders get ready to celebrate the America's Cup returning to our shores, we take a look at some of the Kiwi technology behind Emirates Team New Zealand and the competition as a whole, and how it's delivering results for global customers in the marine sector and beyond.

We're also marking the Fourth of July (American time!) with four tips on telling a great brand story in the United States, built on insights from four of America's own top brand and marketing experts - plus market information from NZTE, and an introduction to top Kiwi business innovators from a US tech guru's perspective.

Plus, check out the latest updates on important tax changes in Australia and India, our new Australia Tech Playbook, and an essential guide to international compliance - along with upcoming events, export success stories, and great new roles with NZTE.

Enjoy!

Last week's America's Cup win was a great sporting achievement by Emirates Team New Zealand (ETNZ) - and it's also a win for leading-edge Kiwi technology. Join us in celebrating just some of the innovative New Zealand businesses that played a part in the Cup story, and find out how they're making a difference that goes well beyond the marine sector.
AMERICA'S CUP: The NZ tech that helped make it happen

Last week's America's Cup win was a great sporting achievement by Emirates Team New Zealand (ETNZ) - and it's also a win for leading-edge Kiwi technology. Join us in celebrating just some of the innovative New Zealand businesses that played a part in the Cup story, and find out how they're making a difference for customers around the world.

Take a closer look
Spotlight: United States Spotlight: United States
Baseball, barbeque, fireworks and freedom: the Fourth of July is a reminder that nobody brands like the United States. With eight of the world's top ten brands being American, they're clearly onto something - so here's four tips for creating content and stories that sell, drawn from four American brand and marketing gurus.
Four keys to telling a great brand story in the USA

Baseball, barbeque, fireworks and freedom: the Fourth of July is a reminder that nobody brands like the United States. With eight of the world's top ten brands being American, they're clearly onto something - so here's four tips for creating content and stories that sell, drawn from four American brand and marketing gurus.

Take a closer look
MORE: Check out NZTE's introduction to the United States
US venture capital guru Bill Reichert, managing director of Garage Technologies Ventures, recently spent four weeks in New Zealand meeting promising and passionate startups, innovators, educators, and regulators. Here he tells Idealog about the New Zealand companies that impressed him most.
State of the art: top Kiwi innovators from a US perspective

US venture capital guru Bill Reichert, managing director of Garage Technologies Ventures, recently spent four weeks in New Zealand meeting promising and passionate startups, innovators, educators, and regulators. Here he tells Idealog about the New Zealand companies that impressed him most. 

Learn more
MORE: Reichert on NZ innovation: impressive effort, but must try harder
Insights Insights
Two big changes to goods and services tax are being introduced across the Tasman - one applying GST to digital goods and services (the so-called Netflix Tax), and the other extending it to low-value physical shipments. NZTE's in-market team spoke to a local expert on what the changes involve and what they're likely to mean for businesses exporting to Australia.
AUSTRALIA: What you need to know about GST changes

Two big changes to goods and services tax are being introduced across the Tasman - one applying GST to digital goods and services (the so-called Netflix Tax), and the other extending it to low-value physical shipments. NZTE's in-market team spoke to a local expert on what the changes involve and what they're likely to mean for businesses exporting to Australia.

Learn more
When tackling Australia's tech market, it’s useful to learn what works and what doesn't from those who've done it before. NZTE has distilled these lessons, and best practice from technology companies in Australia and the United States, into a new Australia Tech Playbook.
Your playbook for tech success in Australia

When tackling Australia's tech market, it’s useful to learn what works and what doesn't from those who've done it before. NZTE has distilled these lessons, and best practice from technology companies in Australia and the United States, into a new Australia Tech Playbook.

Find out more
The introduction of GST promises to unravel much of India's complex system of duties and taxes, making life easier for locals as well as international businesses trading with one of the world's largest economies.
INDIA: Why simpler tax could be a game-changer

GST is making headlines in India - with more than a dozen levies to be replaced by a single, nationwide four-bracket GST system. India's Economic Times takes a look at its potential to transform business and logistics in one of the world's largest economies.

Read more
Export Essentials Export Essentials
If you're not compliant with the regulations of the country you are entering, your venture may fail. It's that fundamental. NZTE's Export Essentials guide to in-market compliance takes you through the key areas of compliance that you will need to meet to trade successfully in markets offshore.
Understanding in-market compliance (+VIDEO)

It's vital to make sure you're compliant with local trading rules and regulations when entering a new market - or you're putting your export plans and business at risk.

Our Export Essentials guide to Understanding your in-market compliance requirements takes you through key aspects of compliance for exporters - a great starting point before working with local experts and legal professionals to get fully sorted.

Get the full picture
Register now for NZTE's Export Essentials Workshops
Industry news Industry news
Cola nuts are special in Sierra Leone: "he who brings cola, brings peace". Karma Cola's decision to source their key ingredient from a local village has brought change and new potential to an area recovering from civil war.
Growing good karma in Sierra Leone (VIDEO)

When Karma Cola's Simon Coley decided to buy cola nuts from the West African country of Sierra Leone, he couldn't have imagined the impact it would have on local villagers' lives, or his. TVNZ's Sunday looks at how the venture has sparked new potential for development, economic self-sufficiency and access to education in a region recovering from civil war.  

Watch now
"New Zealand is responsible for probably the greatest innovation in fruit, the gold Kiwifruit. Our ambition is to put Rockit apples right up there with them," says John Loughlin, chairman of Hawke's Bay ExportNZ Awards supreme winner Rockit Global.
Rockit Global tops Hawke's Bay ExportNZ Awards

Innovative apple grower Rockit Global was named ExportNZ Hawke's Bay's ASB Exporter of the Year last week - and chairman John Loughlin says the company's sweet, small apples could become a staple snack worldwide.

Read more
MORE: All winners and finalists from last week's Hawke's Bay awards
Young people from Auckland schools had a chance to try out the latest in sports technology at a recent event at Queens Wharf. New Zealand wearable tech has been adopted by some of the world's most famous sports teams to track and improve athlete performance.
SPORT: How NZ wearable tech is making coaching easy

Sports technology companies are giving more insight to coaches and athletes to make their jobs easier, and New Zealand wearable tech has been adopted by some of the world's most famous sports teams to track and improve athlete performance. Stuff.co.nz takes a look at two Kiwi businesses looking to deliver an information advantage.

Find out more
Events Events
Join delegates from across the Indian and New Zealand edu-tech industry at this year's INZBC Summit, focused on Education, Skill and Technology. This high-intensity event will feature a range of senior speakers from across New Zealand and India, as well as a visiting group of university and college representatives led by the Federation of Indian Chambers of Commerce and Industry (FICCI).
REGISTER: INZBC Summit - Auckland, 4 August

Join delegates from across the Indian and New Zealand edu-tech industry at this year's INZBC Summit, focused on Education, Skill and Technology. This high-intensity event will feature a range of senior speakers from across New Zealand and India, as well as a visiting group of university and college representatives led by the Federation of Indian Chambers of Commerce and Industry (FICCI).

Learn more and register
Taipei hosts the 21st World Congress of Information Technology this September - co-organised by ICT industry bodies from around the world.
CONFERENCE: WCIT 2017 - Taipei, 10-13 September

Taipei hosts the 21st World Congress of Information Technology this September - co-organised by ICT industry bodies from around the world. Registrations via the Taipei Economic and Commercial Office in Auckland can qualify for a 50 percent discount. Read more below, or contact TECO's Leo Chang for more information.

Learn more
Careers with NZTE Careers with NZTE
Customer Manager Māori Business - closes 16 July

Are you passionate about the international potential of Māori businesses? We're looking for people with strong commercial experience, business acumen, customer empathy and relationship skills, who can demonstrate Te Reo Māori me nga Tikanga in delivering exceptional results for our Māori customers.
 

Apply now
LinkedIn
Design Services Manager, Better By Design - closes 16 July

Better by Design exists to inspire and enable New Zealand businesses to take a customer-centred approach, based on deep insights from international customers - and we're seeking a confident, commercially astute and customer-focused Design Services Manager to champion a core Better By Design service. Find out more and apply below.

Apply now
Email Twitter Youtube Linkedin Facebook