Where can a great culture take your business? Check out our features on culture this week, and secure your place to learn from the best at the Better By Design CEO Summit 2017. Plus food and beverage trends, up and coming Kiwi tech companies, market insights and more.

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Collaboration is a key element of a strong internal culture in business - one that draws on the full potential of staff and management to make a difference for the end customer - whether locally or in global export markets.
New Zealand Trade & Enterprise
Export News
24 January / Kohitātea 2017

Kia ora Max,

Nau mai ki tēnei Pānui Tuku Rawa o Rāwāhi. Welcome back to the first Export News for 2017.

We're starting off this year with a focus on business culture ahead of Better By Design's CEO Summit this March, with insights from NZTE and from successful exporters on how strong cultures can drive international growth - and a last chance to register for the Summit, with tickets selling fast.

Elsewhere, check out our picks for top trends in food and beverage in 2017, great Kiwi tech businesses making waves internationally (and some below the radar), insights on the Chinese 'daigou' market channel, and how the FernMark can help set you apart overseas. Plus our usual serving of success stories and industry news.

Enjoy!

Spotlight on Culture Spotlight on Culture
Better By Design's 2017 CEO Summit takes a look at 'Culture by Design' - with an all-star lineup of local and international design thinkers. Tickets will sell out early - register now to secure your place at this world-class event.
MUST ATTEND: Better By Design CEO Summit, 14-15 March

Better By Design's CEO Summit returns for 2017, with a focus on cultures of innovation and featuring a roster of top local and international design leaders, including speakers from LEGO, lululemon, Hootsuite and IDEO. Tickets are limited and selling fast - register today to secure your place.

Learn more and register
Suzie Marsden, NZTE General Manager of Services, shares her thoughts on creating a positive culture that unleashes the potential of everyone in your business - a difference your customers can feel.
AUDIO: Creating strong cultures - and beating the post-holiday blues

As New Zealand businesses shift back from holiday mode to working routine, NZTE General Manager of Services, Suzie Marsden, shares five key ideas for building a stronger workplace culture in the new year - not just retaining staff but unleashing their potential to create value for end customers.

Listen in
Timely co-founder and chief executive Ryan Baker, in the company's Dunedin office space - a drop-in hub for a highly flexible workforce. Timely has built a fast-growing global business with a unique approach to internal culture, with staff based around the country and around the world working when and where they prefer to get the job done for customers.
Throw out the rulebook: how flexibility keeps Timely ticking

Dunedin-based software business Timely creates products that help businesses organise their time simply and efficiently - and also boasts an internal culture that "throws out the rulebook" and puts flexibility first. Here's a closer look at the inner workings of this fast-growing, globally focused company, a 2016 New Zealand International Business Awards winner.

Take a closer look
What's new What's new
In an ever-changing global food industry, it's the businesses who can successfully navigate its trends and dynamics - or set them - who'll be celebrating.
15 top food and beverage trends for 2017

What's in store for the food and beverage sector in 2017? NZTE Customer Director Craig Armstrong shares his top 15 trends for the year ahead - from category and marketing evolution to tech-driven revolution, with a stop for coffee along the way.

Find out more
Hēmi Rolleston, CEO of Callaghan Innovation, says New Zealanders shouldn't be shy about their successes or the smart thinking that sets them apart.
9 best businesses you've never heard of

"As Kiwis, we're not the best at blowing our own trumpets", says Callaghan Innovation CEO Hēmi Rolleston - so here are nine innovation-driven New Zealand businesses that deserve wider attention, as nominated by Hēmi and the Callaghan Innovation team.

See Hēmi's picks
The International CES (Consumer Electronics Show) is the world's gathering place for all who thrive on the business of consumer technologies. It's 'where business gets done' - and New Zealand companies are there at the centre of it all, with support from NZTE and Callaghan Innovation.
Meet the Kiwi startups who took CES by storm

New Zealand businesses made their presence felt at the annual Consumer Electronics Show (CES) in Las Vegas - the world’s largest gadget trade show, attracting hundreds of thousands of attendees seeking the latest and greatest in technology. Idealog's Victoria Hallum shares the highlights.

Take a look
Insights Insights
'Daigou' personal shoppers provide a person-to-person link for Chinese consumers seeking genuine products from New Zealand. Working strategically with daigou as part of a wider China market plan can yield benefits for your brand visibility and reach in China.
Navigate China's daigou channel - plus 20 market must-dos

Daigou - literally "buyers on behalf", or overseas personal shoppers - form a fast-growing channel for New Zealand products headed into China. Get expert insights on building daigou into your China export plans, drawn from NZTE's recent forum on Navigating the Daigou Channel - plus check out 20 must-dos before you enter the China market.

Get the insights
MORE: Peter Stevens - traceability key in China for NZ exporters
South Korean consumers are developing a strong appetite for cheese, whether in fine dining or home cooking - and Fonterra's expecting that demand to drive continued sales growth in Korea, especially as FTA tariff reductions on New Zealand dairy begin to take effect.
Fonterra's great cheese expectations in Korea

New tariff reductions will kick in this year under the New Zealand-Korea Free Trade Agreement (FTA), helping more Kiwi exporters access the market - and Fonterra sees blockbuster growth potential in what's already the fifth biggest market for New Zealand cheese. NZFarmer's Gerard Hutching takes a closer look at the opportunity.

Get the full story
From the Beehive: Korea FTA delivers new round of tariff cuts
Fingermark Managing Director Luke Irving takes great pride in the New Zealand identity of his company, and the Kiwi values that drive its expansion into world markets.
"A stamp of who we are" - the FernMark and global growth

Fingermark MD and Founder Luke Irving aims to make his business a global leader in drive-through technology, with New Zealand identity central to its success. Check out Luke's story here, including the core values behind Fingermark, what 'New Zealand' means to international customers, and the value of the FernMark in telling Fingermark's own story in markets around the world.

Read the full story
Industry news Industry news
Postr Chief Executive Milan Reinartz, presenting to an audience on the company's lock screen advertising systems. Milan and the Postr team are now set to put their systems on a wider global stage, with a further $3 million of capital investment for international expansion.
Postr locks in $3m for international expansion

Local tech company Postr has secured $3 million in backing from both new and existing investors, as it seeks to take its "sponsored data" lock screen advertising apps to large developing markets in Southeast Asia, as well as across the Tasman. 

Read more
Plexure (formerly VMob) built its business on innovative discount voucher systems for smartphones, but is now expanding into wider loyalty and customer intelligence solutions - and McDonald's franchisees around the world are coming on board.
Latin America rollout boosts Plexure's prospects

Latin American McDonald's diners will soon get New Zealand extras with their order. The chain's biggest franchisee in the region has signed up to use high-tech voucher and customer loyalty systems from NZX-listed Plexure, following similar deals across McDonald's stores in Japan, Europe and the United States.

Read more
China signs its first mutual organics agreement with NZ
Vend lands $13m in investment backing for expansion
New Zealand bucks trend to top UK wine growth in 2016
EVENTS EVENTS
ExportNZ's training programme has started for 2017, with a wide variety of events and training around the country.
ExportNZ training and events - what's happening near you

ExportNZ's programme of events is underway for 2017 with plenty on offer, including market forums and seminars as well as the popular Better Exporting and Masterclass training series.

Check out the schedule
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