Meet three winning New Zealand start-ups from NZTE's Tech Shed showcase, now headed for Sydney for the first ever TechCrunch Battlefield Australia. Plus how to select a base for your business in Europe, get your products on the shelf in Costco Australia, and do business in Iran - plus award winners, export and innovation insights, events, and industry news. Find out more at www.nzte.govt.nz

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NZTE and the Angel Association of New Zealand worked together to hold the 2017 Tech Shed investment showcase in Auckland. The three winners, selected from 12 tech start-ups, will now travel to Sydney to take part in TechCrunch's Startup Alley - the prelude to the inaugural TechCrunch Battlefield Australia.
New Zealand Trade & Enterprise
Export News
Whiringa-ā-rangi / November 2017

Kia ora Max,

Nau mai ki te pānui o Te Taurapa Tūhono. Welcome to this month's Export News.

In this edition, we take a peek inside NZTE's Tech Shed investment showcase and explore the three winning start-ups headed to Sydney for the first ever TechCrunch Battlefield Australia.

We've also got a fresh guide to selecting a base for your business in Europe, an introduction to getting your products on the shelf in Costco Australia, and a closer look at the realities, challenges and opportunities of doing business in Iran - plus a look at the winners of the recent 2017 New Zealand Food Awards.

Elsewhere, Hills Hats share their distinctive New Zealand story, Idealog presents the most creative New Zealanders in business and beyond, Whittaker's talks growth in Malaysia, and big things are expected from New Zealand's burgeoning VR and cross-reality (XR) sector. 

Plus check out three great upcoming events in Wellington, Auckland, and Hangzhou, and our pick of industry news and innovations from the New Zealand business world.

Māuriora - enjoy!

What's new What's new
The Green Fairy, The Clinician and The Social Club were judged the best of 12 Kiwi tech start-ups who last night pitched to local and international investors at the 2017 NZTE Tech Shed Investment Showcase in Auckland.  “These three companies highlight the type of innovative emerging tech we are seeing across New Zealand,” says NZTE General Manager of Investment Dylan Lawrence.
Next stop Australia for Tech Shed '17 winners

Tech start-ups The Green Fairy, The Clinician, and The Social Club have taken top honours at NZTE's 2017 Tech Shed Investment Showcase - and they'll now head across the ditch to attend TechCrunch Startup Alley, part of the first ever TechCrunch Battlefield Australasia on 16 November.

Read more
To help New Zealand businesses weigh up the pros and cons of the EU, NZTE has published Entering the European Market – to help you understand if the EU is the right market, how to pick the right countries within the EU, and what to be aware of.
Where to next? How to pick your ideal base in Europe

Europe offers a large, high-income population, skilled workers and a single transparent regulatory system - but also features tough competition, slow growth, and plenty of regional differences to navigate. Weigh up the pros and cons with NZTE's new guide to Entering the European Market, including country-by-country comparisons to help you select the best home base for your European business.

Read more
One of the three keys to getting ranged in Costco Australia is shelf-ready packaging -  Costco requires all its suppliers to deliver products in a ready-to-sell, self-merchandising unit that can go straight on the shelf or the shop floor, as Abe's Bagels have done with their Vegemite bagel crisps.
How to get your products into Costco Australia (+VIDEO)

Global retailer Costco is big in every sense of the word, and with nine Australian stores it's worth considering as an opportunity for your products across the Tasman. Take a look at this quick guide to Costco in Australia from NZTE's Business Development Manager Peter Winter - and find out three keys to getting your products ranged in-store.

Find out more
Known as one of the last major frontier markets, Iran has significant untapped potential for New Zealand companies, and with the removal of UN sanctions in Iran in 2016, trade will continue to grow. Last year New Zealand exported more than NZD150 million worth of goods to Iran – double the amount of the previous year.
AUDIO: Getting to know the Iranian market

Iran is known as one of the last major frontier markets for international business - with significant untapped potential for New Zealand companies. Get to know the market with our audio guide to doing business in Iran, featuring insights from local business consultancy Ara Enterprises.

Listen now
Spring Sheep Milk Co. took out the highest honour at the 2017 New Zealand Food Awards - winning the Massey University Supreme Award for its vanilla-flavoured sheep milk powder, which also won them the NZTE Export Innovation Award.
Meet the winners of the 2017 New Zealand Food Awards

The winners of the 2017 New Zealand Food Awards were unveiled on 12 October at Auckland's Sky City, with Spring Sheep Milk Co. taking out top honours for its vanilla-flavoured sheep powder - and plenty of other impressive products on show.

Find out more
Insights Insights
"When I first approached JJ Hats in New York," recalls Hills Hats' Simon Smuts-Kennedy, "I walked in with a quirky mask and funky hat. If I’d sent a catalogue, I probably wouldn’t have got an order. Being bold has helped us to enter the US market and forming relationships like this. It would have cost thousands and taken years."
NZ STORY: The world needs more Hills Hats

At just over 130 years young, Hills Hats has a unique position as New Zealand's leading hat maker - and as a premium export success story in Australia, Japan, and the United States. "Hatman" Simon Smuts-Kennedy shares the Hills Hats story and explains how their quirky, collaborative Kiwi approach has been a winner overseas.

Learn more
Whether it’s the experimental brews, the myriad recipes, the endless collaborations or the beautiful, bespoke illustrations for each variety they produce, or the character-filled brewery, Jos Ruffell (left), Peter Gillespie (right) and Ian Gillespie of Garage Project show that there’s still plenty of innovation to be found in the craft beer scene.
Idealog's Most Creative People - and their stories

From craft beer to umbrellas, from sports science to augmented-reality gaming, Idealog has put together an impressive list of creative New Zealanders across business, design, media and beyond. Take a look at some of their top picks (and People's Choice selections) here.

Meet the winners
Whittaker's Head of International Markets, Matt Whittaker, shared the company's growth story in New Zealand and internationally with Brian Fernandez of BFM 89.9 in Malaysia.
LISTEN: Whittaker's sweet success in Malaysia

Malaysia is chocolate maker Whittaker's fourth largest market - but the company has ambitious growth plans for the country and for the wider Asian region. Head of International Markets Matt Whittaker spoke to Malaysia's BFM business radio network about the future of the 120-year old business in Asia and further abroad.

Learn more
The Ministry of Business, Innovation and Employment has released a new report on the potential of virtual reality in New Zealand - predicting that the virtual reality (VR), mixed reality (MR) and augmented reality (AR) sector could reach $320 million in annual revenue in just two years.
Is New Zealand's VR sector ready to explode?

The experience might be virtual but the potential is real: New Zealand's 'cross reality' (XR) sector could hit $320 million in revenue in the next two years, and double its employment numbers in the same period. That's according to a new report released by the New Zealand VR/AR Association, in partnership with MBIE. 

Learn more
Events Events
Meet New Zealand's Pacific-based Heads of Mission (HOMs) - including High Commissioners and Consuls-General - as they gather in Auckland on 24 November at Auckland's Viaduct Events Centre. This is a unique opportunity to network with officials and businesspeople with deep experience in the Pacific, and hear the latest updates on business opportunities and challenges in markets across the region.
Pacific Heads of Mission Breakfast - Auckland, 24 Nov

Meet New Zealand's Pacific-based Heads of Mission (HOMs) - including High Commissioners and Consuls-General - as they gather in Auckland on 24 November at Auckland's Viaduct Events Centre. This is a unique opportunity to network with officials and businesspeople with deep experience in the Pacific, and hear the latest updates on business opportunities and challenges in markets across the region.

Learn more and register
Make face-to-face connections with Chinese companies visiting Wellington during the New Zealand – China Mayoral Forum this December. Express your interest for the Business Forum and nominate your sectors of interest to be matched with businesspeople from Beijing, Shenzhen, Guangzhou, Qingdao, Xiamen and more. Registrations close on Tuesday 14 November.
New Zealand – China Mayoral Forum - Wellington, 3-4 Dec

Make face-to-face connections with Chinese companies visiting Wellington during the New Zealand – China Mayoral Forum this December. Express your interest for the Business Forum and nominate your sectors of interest to be matched with businesspeople from Beijing, Shenzhen, Guangzhou, Qingdao, Xiamen and more. Registrations close on Tuesday 14 November.

Learn more and register
The University of Auckland Innovation Institute in Hangzhou will host its inaugural Ideas to Life conference this December, in partnership with Zhejiang University - featuring a pre-conference commercialisation and investor session for New Zealand high-tech startups, and keynote presentations from world-class innovation experts across both academia and private industry.
Inaugural Ideas to Life 2017 - Hangzhou, China, 12-14 Dec

The University of Auckland Innovation Institute in Hangzhou will host its inaugural Ideas to Life conference this December, in partnership with Zhejiang University - featuring a pre-conference commercialisation and investor session for New Zealand high-tech startups, and keynote presentations from world-class innovation experts across both academia and private industry. Read more and register at the conference website below.

Learn more and register
Want more? Check out NZTE's events page for the latest
Industry news Industry news
Icebreaker founder Jeremy Moon says its sale to America's VF Group is a "once-in-a-lifetime" opportunity for the brand.
APPAREL: Icebreaker acquired by US-based VF Corporation

Merino clothing retailer Icebreaker has been sold to US-based VF Corporation, also owner of The North Face, Timberland and Vans - with founder Jeremy Moon (who started the company 22 years ago) calling it a once-in-a-lifetime opportunity for Icebreaker to access new markets and consumers.

Read more
Zealong​ Tea Estate and Good George Brewing have launched High Tea Amber Ale - a beer infused with black and oolong tea. "The collaboration has been a full team effort on both sides," says Zealong's blend master Amy Reason. "All of a sudden we now have a really amazing beverage in a can."
F&B: Brew's on - Good George and Zealong team up

Fans of craft beer and fine tea can now taste the best of both worlds, with a novel tea-infused amber ale launched recently by Good George Brewing and Zealong Tea Estate - an adventure for both Waikato-based businesses.

Read more
TECH: Apple buys wireless pioneer PowerByProxi
F&B: AI, the Internet of Things, and NZ's global food demand challenge
ICYMI: Rocket Lab takes top honours at NZ Innovation Awards
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