Tap into our fresh insights on Australia's craft beer market before you take your craft brand over the Tasman. Plus, how Mojo Coffee built a digital strategy for international success, the power of personal branding, new country-of-origin rules in Australia, insights, events, export successes and careers with NZTE. Learn more at nzte.govt.nz

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New Zealand Trade & Enterprise
Export News
16 August / Hereturikōkā 2017

Kia ora Max,

Nau mai ki tēnei Pānui Tuku Rawa o Rāwāhi. Welcome to this week's Export News.

In this edition, we share four fresh tips on the craft beer market in Australia - the first place many Kiwi brewers look on their export journey. Essential reading if you're looking at taking your craft brand across the Tasman.

We've also got video insights from Mojo Coffee on building a digital strategy for international success, and a guide from expert Wendy Thompson on shaping your personal brand in a world of social media.

Plus, it's never been more important for Australians to know where you're from - new F&B country labelling rules come into force there soon, so check out the update below and make sure you're prepared.

Elsewhere, we share the New Zealand story behind Compac's world-leading fruit sorting technology, insights on the power and value of design, two great events from Export New Zealand, and industry news from businesses spanning fashion, red meat, software, and soft drinks.

And finally, if you're eager to help us take New Zealand to the world, check out two great roles with us in Singapore and Seoul.

Enjoy!

What's new What's new
Australia is often the first export market New Zealand brewers look to enter - but many underestimate the challenge of this big, varied and competitive market. Solid research, a sound value proposition and a good knowledge of sales channels will help get your bottles off the wall (or shelf) and into the hands of Australian beer lovers.
Four fresh tips for tackling Australia's craft beer market

Australia is often the first export market New Zealand brewers look to enter - but many underestimate the challenge of this big, varied and competitive market. So courtesy of NZTE's Australia F&B team, here are four things to think about before taking your craft beer across the ditch.

Read more
How do you maintain the perfect pour across multiple markets? Wellington's Mojo Coffee rose to the challenge and built a connected approach for global markets, with help from NZTE’s Digital Strategy service.
VIDEO: Thinking digital for a world-class coffee experience

Consistency is key in the coffee business - but delivering the same great experience in multiple markets isn’t easy. Find out how Mojo Coffee rose to the challenge and built a connected approach for global markets, with help from NZTE’s Digital Strategy service.

Watch now
A brand IS your reputation – what people are thinking or talking about you when you’re out of the room - and social media is a powerful tool from which to grow your brand.
Brand YOU - tips to create and grow your social brand

Whether we like it or not, we're all brands in a digital world. How can you be more aware of your personal brand and grow it to your professional advantage using social media? We sat down with social media marketer and entrepreneur, Wendy Thompson, to get her tips and advice, drawing on insights garnered from her own social media journey.

Read more
If you sell food in retail stores in Australia, new Country of Origin Labelling (CoOL) laws will be mandatory for your products from 1 July 2018.
Heads up! New F&B country-of-origin rules for Australia

By June 2018, all branded food products being sold in Australia must comply with new country-of-origin labelling laws - and New Zealand products aren't exempt from these requirements. Check out Business.gov.au's online tool to find out if you need a country-of-origin label, and make sure you're prepared before the changes kick in.

Find out more
Insights Insights
Perry Sansom, VP Marketing and Product at Compac, talks about how the company is taking the produce industry into the future and putting New Zealand on the map, and why their Kiwi qualities are at the heart of their success.
NZ STORY: Compac - the Kiwi roots of global success

Integrity and innovation are part of the New Zealand character - meaning there's a New Zealand story to be told even for the most high-tech businesses. Perry Sansom, VP Marketing and Product at Compac, talks about how the company is taking the produce industry into the future and putting New Zealand on the map, and why their Kiwi qualities are at the heart of their success. 

Learn more
Idealog's occasional agony aunt David Downs shares his (unsolicited) advice on two burning questions - how can New Zealand move up the value chain from cheap milk and meat, and is design thinking just a load of hot air?
Dear David: value-added exports and design thinking

Idealog's occasional agony aunt David Downs shares his (unsolicited) advice on two burning questions - how can New Zealand move up the value chain from cheap milk and meat, and is design thinking just a load of hot air?

Learn more
$10.1 billion in GDP, over 94,000 jobs, and 4.4 percent of employment. That's the dollar impact of New Zealand's design industry, according to a pioneering report on "The Value of Design" launched recently.
The $10.1 billion NZ industry you've never heard of

$10.1 billion in GDP, over 94,000 jobs, and 4.4 percent of employment. That's the dollar impact of our local design industry, according to a pioneering report on "The Value of Design". Read more below and download the report for more insights on design's contribution to the New Zealand economy - including case studies on design-led New Zealand businesses taking on the world.

Read more
Events Events
With major political and trade shifts across the world in the last year, change remains the only constant for exporters. Go Global 2017 brings the brightest exporting minds together to explore issues in product development, the future of retailing, shifts in manufacturing relationships, the art of collaboration, and scaling up production for export.
CONFERENCE: Go Global 2017 - Auckland, 21 September

With major political and trade shifts across the world in the last year, change remains the only constant for exporters. Go Global 2017 brings the brightest exporting minds together to explore issues in product development, the future of retailing, shifts in manufacturing relationships, the art of collaboration, and scaling up production for export. Learn more and register below - early bird pricing applies until the end of August.

Learn more and register
Creating a disruptive proposition is a powerful strategy for giving your company a brand advantage. This interactive seminar features speakers from Methven and F&P Healthcare, sharing their insights into understanding your competitive edge and building a clear strategy to stand out internationally.
Better Exporting: Maintain a Brand Advantage - Auckland, 23 August

Creating a disruptive proposition is a powerful strategy for giving your company a brand advantage. This interactive seminar features speakers from Methven and F&P Healthcare, sharing their insights into understanding your competitive edge and building a clear strategy to stand out internationally.

Learn more and register
Industry news Industry news
Deadly Ponies designer Liam Bowden "went deep" on his research on Hasbro's My Little Pony - distilling thousands of characters and exact design specifications into the core elements of the Kiwi brand's biggest collaboration yet.
Deadly Ponies x My Little Pony: making the magic

What happens when a cult Kiwi fashion accessories brand gets a call from one of the world's largest toymakers? Deadly Ponies designer Liam Bowden talked to Stuff.co.nz about the design and brand processes behind their recent collaboration with Hasbro's iconic My Little Pony.

Read more
ANZCO Foods is the latest addition to the ranks of Primary Collaboration New Zealand (PCNZ), a coalition of Kiwi primary sector businesses tackling the Chinese market. The move is part of ANZCO's drive to achieve higher-value, branded distribution for its meat in China.
ANZCO Foods joins primary coalition to tackle China

ANZCO Foods is the latest addition to the ranks of Primary Collaboration New Zealand (PCNZ), a coalition of Kiwi primary sector businesses tackling the Chinese market. The move is part of ANZCO's drive to achieve higher-value, branded distribution for its meat in China.

Read more
Peter and Brendan Howell founded DROPIT in Mount Maunganui in 2015, building on technology from a previous enterprise to create an app that's now the core of a multi-million dollar business.
DROPIT - Kiwi-grown app makes a play for unicorn status

A pair of Mount Maunganui brothers have turned their app idea into a $30 million tech business, disrupting the lucrative United States sports sponsorship market. Brendan and Peter Howell talked to the New Zealand Herald about their story so far and their plans to build a tech "unicorn" in the footsteps of Spotify and Uber.

Read more
"I don't think we'd have the success we're experiencing if we didn't do what we believe in and wear our heart on our sleeve," says Karma Cola's Simon Coley.
Jamie Oliver gives Karma Cola a boost in the UK (+VIDEO)

Karma Cola's Co-founder Simon Coley says a new deal with Jamie Oliver's restaurant group shows the business is a real "contender" in the lucrative British beverage industry. Simon talked to the New Zealand Herald's Tristram Clayton about the work that went into the deal,  and what it means for his company's future.

Read more
Careers with NZTE Careers with NZTE
Investment Manager (ICT), Singapore - closes 20 August

We're looking for a motivated, energetic person to help us implement our capital strategy across East Asia - based in Singapore and working closely with our regional investment team. If you've got proven sector experience, a strong understanding of regional and global trends and capital markets, and a passion for unleashing New Zealand companies' potential, we're keen to hear from you.

Apply now
LinkedIn
Business Development Manager, Seoul - closes 31 August

We're seeking a passionate, commercially savvy Business Development Manager to join our Seoul office, supporting companies in the food and beverage industry. If you've got solid F&B sector knowledge, the business nous to grow New Zealand companies in the Korean market, and top-notch analytic and relationship-building skills, this could be the role for you. (Requires English and Korean fluency.)

Apply now
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