See the NZ technology helping Irish farmers turn green to gold. Plus, made in New Zealand versus made for Japan - and why it matters, have your say on Pacific Alliance FTA negotiations, getting back to business in Thailand, making sense of Chinese and EU data regulations, upcoming events, export success stories and more. See more at www.nzte.govt.nz

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New Zealand Trade & Enterprise
Export News
Whiringa-ā-nuku / October 2017

Kia ora Max,

Nau mai ki te pānui o Te Taurapa Tūhono. Welcome to this month's Export News.

In this edition, we take a look at two very different export markets, each with their own unique relationships with New Zealand: Ireland and Japan.

Like us, they're island nations with distinctive cultures and big neighbours. But what role can we play in the Emerald Isle's dairy boom? And when you're telling your story in Tokyo, should it be made in New Zealand or made for Japan? Read on to find out...

Elsewhere, find out how working together helped a group of New Zealand food exporters make inroads in China, have your say on the Pacific Alliance FTA, get the latest insights on Thailand, and see what Kea's been up to on behalf of ambitious Kiwi companies - plus we've got you covered with essential introductions to new data and privacy protection rules in China and the EU.

And it wouldn't be Export News without a selection of upcoming events, export success stories from finance and tech to fashion and F&B, and a couple of great roles open now at NZTE.

Māuriora / Enjoy!

What's new What's new
New Zealand companies are well-placed to help Irish farm operators with on-farm challenges , including addressing labour shortages through technology, increasing efficiency and productivity, and enhancing safety - giving farmers and their families a more balanced lifestyle and a sustainable business year after year.
Smarter, not harder - Kiwi tech for Ireland's dairy boom

Ireland's in the middle of an historic dairy boom, and already set to smash its national output targets for 2020. But with big volume gains come fresh labour and efficiency challenges, with farmers keen to work smarter, not harder - and New Zealand on-farm technology is poised to make a big difference, as seen in action at Ireland's recent National Ploughing Championships

Find out more
Tradition and refinement are strong elements in Japan's complex culture - and both are areas New Zealand businesses need to address when telling the story behind their products or services in Japan.
NZ STORY: Be seen the right way in Japan (+VIDEO)

Japan is already one of New Zealand’s largest trading partners, but there's still more potential for growth if we can tell the right country and brand stories in-market. Take a look at how we're seen in Japan, courtesy of the New Zealand Story Group's latest perceptions research - and get their six top insights on telling a business story that'll resonate with Japanese customers.

Find out more
Collaborating for success in China

Creating a local entity and putting your own people in-market is a big step for any exporter - but when it's time to take the plunge, partnering with others can help you to manage risks and get better results. See how teaming up in China is making a difference for the businesses behind Primary Collaboration New Zealand (PCNZ).

Find out more
The Pacific Alliance (Alianza del Pacifico) is a regional integration initiative established in 2011 by Chile, Colombia, Mexico, and Peru. New Zealand has launched negotiations towards a free trade agreement with the countries of the Pacific Alliance and will become an associated state once FTA negotiations are complete.
Pacific Alliance FTA - share your views

Exporting to Chile, Colombia, Mexico or Peru? If so, MFAT wants to know about your interests and priorities in these markets, and what you think should be included in New Zealand's free trade agreement (FTA) negotiations with the countries of the Pacific Alliance. Feedback is open until 16 October.

Have your say
Insights Insights
Kiwi exporters introduced more than 100 leading Thai hospitality professionals to their products at Food Connection, a New Zealand Trade and Enterprise-supported event held in Phuket earlier this year. As the mourning period for the late Thai King ends, retail activity is reviving and so are the opportunities for New Zealand companies who take a smart approach to the Thai market.
Thailand is open for business

When Thailand's King passed away last year after 70 years on the throne, the country began an extended mourning period - with a related slowdown in spending and business activity. New Zealand's Trade Commissioner to Thailand, Karen Campbell, explains the opportunities for Kiwi exporters as the country returns to business as usual.

Learn more
Three successes from Kea Connect

From icecream to crime-fighting software to merino footcare products, here's a look at three ambitious Kiwi companies who've gotten a head start in their international plans in the last few months - thanks to a little help from 'New Zealand's global network'.

Read more
China’s Cybersecurity Law focuses on the nature and flow of digital information that has been generated in China. It places a strong emphasis on securing personal information and other important data that has been collected in China, and standardises its collection and usage.
China's Cybersecurity Law: what you need to know

China’s new Cybersecurity Law aims to protect national security by regulating how organisations protect, use, and transfer digital information generated in China. If you're doing business with China, these law changes may affect you - make sure you know what to expect with our information sheet online now.

Learn more
The EU's forthcoming General Data Protection Regulation (GDPR) comes into effect next year, and replaces and expands on an earlier non-binding EU directive. Companies that do not comply with GDPR could face sanctions of up to four percent of their global turnover, or up to 20 million Euro.
New EU data privacy rules: get prepared or pay the price

There's change afoot for data and privacy in Europe, too - with the EU's General Data Protection Regulation (GDPR) coming into effect in May 2018. Check out our brief guide to the GDPR and its principles, what non-compliance may cost you, and tips to help you get ready early and protect your business.

Learn more
Best Design Awards: 12 questions with Cathy Veninga

The 2017 Best Design Awards winners will be revealed this Friday, from a record field of 1,178 entries. Awards organiser and Designers Institute of New Zealand CEO Cathy Veninga talked to The New Zealand Herald's Jennifer Dann about this year's awards, and the potential and future of local design.

Read more
Events Events
Starting a business is hard enough, but successfully growing your business can be overwhelming. Let us help! Our Export Essentials workshops will make your journey smoother by giving you the tools and action plan you need to reach your exporting goals.
REGISTER: Export Essentials Workshops coming up soon

Want better export results in 2018? Get the tools and action plan you need to reach your international goals at NZTE's upcoming Export Essentials workshops, running this month and next in Auckland, Wellington, New Plymouth and Hamilton. Register now to secure your place - Auckland workshops kick off on 18 October.

Learn more and register
There are increasing calls for further liberalisation of the Chinese financial sector and deepening of financial reform as the Chinese economy integrates into the global economy. At the same time there are questions about the possibility of greater use of the RMB in international trade and financial transactions with China, including in New Zealand where trade and investment relations have experienced major growth but are still mostly conducted in USD. Will China’s financial sector make the necessary reforms to allow the RMB to become a major currency for international transaction?
Financial Liberalisation and the Renminbi - Auckland, 25 Oct

Join experts from China, New Zealand and around the world at the New Zealand Contemporary China Research Centre's annual conference in Auckland this October - this year exploring Chinese financial liberalisation, and what it might mean for New Zealand traders and investors. Sessions will cover state motivation and policies, the rise of the Renminbi (RMB) in global trade and finance, trends and opportunities in NZD/RMB direct convertibility, FinTech, and future trends.

Learn more and register
Food for Thought Forum - Auckland, 10 November

Join Callaghan Innovation and local and international industry experts at this full-day forum, and learn how advanced food techniques (such as synchrotron, neutron analysis, and NMR spectroscopy) can help you find new business and product development opportunities.

Learn more and register
ExportNZ training and events - what's happening near you

Finish your year strong and prepare for 2018 with training and events presented by ExportNZ - including their Export Masterclasses, Better Exporting seminars, and much more. Check out their events page to find out what's coming up in your area.

See all ExportNZ events
Want more? Check out NZTE's new events page for the latest
Industry news Industry news
Anna Guenther, Chief Executive of PledgeMe, launched the business in 2012 after completing a Masters in Entrepreneurship. She will move to Brisbane next week to set up the Wellington company's Australian operations, as Australia prepares to legalise equity crowdfunding platforms.
FINANCE: PledgeMe prepares to cross the Tasman

After five years in business and two years of sizing Australia up, PledgeMe founder and Chief Executive Anna Guenther is planning to launch the company across the Tasman - with the Australian Government soon expected to legalise equity crowdfunding. Anna talked to Aimee Shaw of the New Zealand Herald about the PledgeMe story so far.

Read more
TECH: Kiwi VR/AR and the future of storytelling (+VIDEO)

A New Zealand children’s book written by James Hurman and brought to life via VR/AR technology by M Theory will take centre stage at a Future of Storytelling event in New York next month. M Theory Managing Director Samantha Ramlu explains the tech behind it and why it’s meant to enhance, not replace, traditional storytelling.

Read more
FASHION: AS Colour gets fresh investment to continue growth
F&B: Cooks Global Food launches 630-store China promotion
Careers with NZTE Careers with NZTE
Customer Manager Māori Business, Auckland/Wellington - closes 16 October

Customer Managers in our Māori Business Team create true partnerships with our customers, and work intensively with them to deeply understand their business, iwi and whakapapa. If you've got international business experience and acumen, strong relationship skills, and can demonstrate te reo Māori me te tikanga Māori as a core asset, we want to hear from you.

Apply now
LinkedIn
Business Development Manager, Mexico - closes 9 October

We're seeking a passionate, commercially savvy Business Development Manager to help New Zealand companies develop and execute their business growth plans in Mexico. Knowledge of the Mexican agribusiness, energy or tech sectors would be ideal - but business acumen, enthusiasm and energy to burn are a must, along with fluency in English and Spanish. This role is closing soon so apply today.

Apply now
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