New Zealand Trade and Enterprise

Get set for e-commerce success in Europe with four new guides to the market, online now. Plus fresh insights from Heller's in Australia, F&B potential in Thailand and Japan, and an introduction to tackling the UAE healthcare market - as well as events, industry news, and great roles with NZTE.

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With over 500 million online consumers, e-commerce has become part of European daily life. NZTE has put together four guides to help New Zealand companies reach these digital-savvy and demanding consumers, and make the most of the NZ$1 trillion spent online in Europe annually.

Export News

Hereturikōkā / August 2018

Kia ora Thomas,

Welcome to NZTE's Export News for August.

We're leading off this month with a closer look at e-commerce opportunities in Europe. With half a billion online consumers, there's plenty of potential for New Zealand businesses. Get closer to success with our four detailed guides – covering market dynamics, European online consumers, great customer journeys and strategies to lift your e-commerce performance.

Elsewhere, we've got fresh insights from Heller's on their experiences in the Australian market, a look at imported F&B potential in Thailand, an introduction to tackling the UAE healthcare market, and a detailed look at 'silver opportunities' for New Zealand food exporters in Japan.

Plus a selection of upcoming events and workshops around the country, ambitious local exporters in the news, and two great opportunities to join NZTE's global team supporting New Zealand business internationally.

Māuriora – enjoy!

What's new

New guides to e-commerce success in Europe

More than half of European consumers shop online – and with a total online market estimated at NZ$1 trillion, there are big opportunities for New Zealand firms that can meet their high expectations. Make the most of your European potential with our just-launched e-commerce guides, free to download now.

Smallgoods exporter Heller's put significant time and effort into researching the Australian market and consumers, and were able to go in to the market much more prepared, while knowing they were on the right track with their product offering.

Heller's top tips on the Australian F&B market (+VIDEO)

New Zealand and Australia have a lot in common, but there's no room for easy assumptions when you're trying to build an export business. Heller's CEO John McWhirter explains how his company scoped out the Australian market, what they learnt, and where they went for help – as well as the surprising value of being 'New Zealand's butcher' across the Tasman.

On top of Thailand’s steady economic growth, healthy trade balance and growth in tourism, Thailand’s increasingly progressive and urban consumers have adopted changing lifestyles and diets.

Taking advantage of Thailand's imported F&B boom

Imported food and beverage (F&B) is booming in Thailand, and suppliers catering to high-end Thai demand are reaping the benefits. NZTE's Trade Commissioner in Bangkok, Ryan Freer, shares insights on imported F&B trends in Thailand – as well as key tips for New Zealand companies who want to translate them into sales and export growth.

The United Arab Emirates is aiming to be 10 times more technologically advanced than any other country in the world in the next few years, which includes becoming a world leader in health technology. With the right preparation and approach, New Zealand companies can make the most of this ambition to achieve their own goals in the UAE.

Tackling the UAE healthcare market (+VIDEO)

Advanced healthcare is a big area of opportunity in the United Arab Emirates (UAE) – but it's not as simple as turning up and selling. Evelyn McNally, NZTE Business Development Manager in Dubai, shares some key points for New Zealand companies to bear in mind.

Japan’s senior consumers are wealthy, ready to spend, and focused on health and quality, but it takes more than “made in New Zealand” to win them over. NZTE's Shintaro Nakamura presents a closer look at this promising consumer group – and some secrets of long-term success in the Japanese F&B market.

Japan F&B: going for gold with silver opportunities

Japan’s senior consumers are wealthy, ready to spend, and focused on health and quality, but it takes more than “made in New Zealand” to win them over. Read on for a closer look at this promising consumer group – and uncover the secrets of long-term success in the Japanese F&B market.

Get the insights

WATCH: NZTE's Shintaro Nakamura on F&B market realities in Japan

Events

From the minds of NZ's biggest and brightest business leaders comes the premier half-day event for the South Island's vibrant export community. Gain invaluable insights, practical advice and the contacts needed to grow your export business.

NEXT WEEK: Global Connections '18 - CHC, 15 AUG

From the minds of New Zealand's biggest and brightest business leaders comes Global Connections '18, the premier half-day event for the South Island's vibrant export community. Register now to gain invaluable insights, practical advice and the contacts you need to grow your export business. This event takes place next Wednesday – register now to secure your spot.

Learn more and register

Discover the Thai government's ambitious plans to encourage innovation, technology and R&D – "Thailand 4.0" – presented by Deputy Permanent Secretary Arthayudh Srisamoot at a public talk next week in Auckland, on 14 August.

NEXT WEEK: SEA CAPE Thailand 4.0 – AKL, 14 AUG

Discover the Thai government's ambitious plans to encourage innovation, technology and R&D – "Thailand 4.0" – presented by Deputy Permanent Secretary Arthayudh Srisamoot at this public talk in Auckland. Brought to you by the Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE), the Royal Thai Embassy in Wellington, and ExportNZ.

Learn more and register

Managing trade credit risk is vital for exporters. Learn how to protect your business when selling internationally at this ExportNZ Better Exporting event in Auckland on 22 August.

Better Exporting: Managing Export Risks - AKL, 22 AUG

Managing trade credit risk is vital for exporters. Learn how to protect your business when selling internationally at this ExportNZ morning event, featuring experts from Westpac Institutional Bank, Willis Towers Watson, and the New Zealand Export Credit Office.

Learn more and register

Export Essentials Workshops are back for August, helping you reach your goals and get onto a path for long-term success. Our Auckland workshop kicks off next week, followed by Taupō and Tauranga later in the month – see online for dates and locations and secure your spot today.

THIS MONTH: Export Essentials Workshops

Export Essentials Workshops are back for August, helping you reach your goals and get onto a path for long-term success. Our Auckland workshop kicks off next week, followed by Taupō and Tauranga later in the month – see online for dates and locations and secure your spot today.

Learn more and register

Want more? Check out NZTE's events page for the latest

Industry News

Landcorp and NZ Merino have teamed up to sell coarse wool to US company Havelock Wool for home insulation.

Warm fuzzies: New Zealand merino to insulate US homes

New Zealand wool producers have landed a large contract to supply a United States company with home insulation fibre. Brokered by NZ Merino (NZM), the deal will see 200 tonnes of Landcorp coarse wool supplied to US insulation company Havelock Wool – backed by a traceability story and Landcorp's Pāmu brand.

"Brazil, we're here!" Linden Leaves has launched in Brazil as its latest export market, continuing almost 25 years of expansion since the company was founded in Christchurch in 1995.

Canterbury to Copacabana: Linden Leaves lands in Brazil

Since 1995, natural skincare company Linden Leaves has gone from a Canterbury kitchen table to serving a wide range of international markets – with Brazil the latest addition. Founder Brigit Blair talked to Now To Love about the company's story so far, and the challenges and potential of its latest export move.

A discarded water bottle makes up just a few grams of the estimated 10 million kilograms of plastic that end up in North America's Great Lakes annually. New Zealand company Stormwater360 is tackling the challenge, with its founders relocating to Canada to work on tackling the plastics challenge.

Saving the Great Lakes: Stormwater360 heads to Canada

With a thriving business in good hands in New Zealand, Stormwater360 founders Mike Hannah and Greg Yeoman have uprooted their families and headed to Canada – where they hope to put their stormwater litter-catching expertise to work on saving North America's Great Lakes from an estimated 10 million kilograms of waste plastic every year.

F&B: Fonterra launches JV to take on India's dairy market from 2019

FMCG: Cedenco takes out top honours at Hawke's Bay Export Awards

TECH: Buckley Systems founder enters NZ Business Hall of Fame

SAAS: Re-Leased gears up to become the Xero of commercial property

Careers at NZTE

Trade and Commercial Advisor, Riyadh

We're seeking someone with deep commercial experience and great networks in the Gulf region, to help support the growth of New Zealand businesses in Saudi Arabia, Oman, Bahrain and Kuwait. This role is locally based in Riyadh, so cultural savvy is vital, and Arabic-language skills (or a willingness to learn) are highly valued too. Apply now for this great role – closes Sunday 12 August.

Apply now

Team Coordinator, Nelson

Keen to work with a great team to help New Zealand businesses grow internationally, while enjoying a fantastic lifestyle in the Nelson region? We're after a hard-working, independent team member who's ready to get stuck in and support the work of our customer teams across Nelson, Palmerston North and New Plymouth (with stints in Wellington too). Occasional travel is involved. Apply now – closes 16 August.

Apply now