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Hi Dougal
In this issue we unveil the finalists in the 2016 NZ Hi-Tech Awards, learn how Les Mills embraced digital to enhance their global offering, and look at a new chicken product that's not made from chicken. Enjoy! |
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Chicken chunks made from peas bring in investors |
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A start-up company that makes peas into chicken chunks has already attracted $1.2 million from international angel investors.
Kiwi investors were given the same opportunity after Sunfed Meats founder and Chief Executive Shama Lee pitched her plant-based chicken product to them at the New Zealand Agribusiness Investment Showcase near Palmerston North.
The chicken is made from yellow peas imported from Canada in a process undisclosed for commercial reasons, and tastes and looks like chicken. |
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What every export orientated CEO should know about intangible assets |
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Understanding intangible assets – the old term being intellectual property – is a key item on an exporter’s ‘to do’ list, but most CEOs know comparatively little about them. That’s not surprising - advice around intangible assets tends to be theoretical, legally-orientated and expensive.
Today, intangible assets are more important than ever: they make up 80% of the value of most companies and often mean the difference between increased offshore margins and market share, or watching as competitors copy your products with impunity.
To help New Zealand exporters understand intangible assets Paul Adams, CEO EverEdgeIP, helps bust a few myths. |
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LEARN: Successfully develop your business overseas |
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Wednesday 6 April, 5.30pm - 7.30pm
Please join the French New Zealand Chamber of Commerce for Entrepreneurs Series Round Four, to enjoy a glass of wine whilst hearing from our guest speaker, John Ashley - Head of Sales Enablement at Orion Health.
John will share his experience and tips on international business development. |
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LEARN: Selling New Zealand buttercup squash in Korea |
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Tuesday 19 April, 5.30pm
Did you know that buttercup squash is New Zealand's 4th largest horticultural export product, with approximate annual FOB earnings of NZD $65-70 million? What's more, Korea is our second largest market, with New Zealand exporting $13 million of the product to Korea last year.
Come along and hear from Matthew Spence, New Zealand Buttercup Squash Council Business Manager, who will talk about the development of the market in Korea. |
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