Congratulating the NZ Hi-Tech finalists, digitalising your export journey, chicken chunks that aren't chicken

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New Zealand Trade & Enterprise
Export News
1 April 2016

Hi Dougal

In this issue we unveil the finalists in the 2016 NZ Hi-Tech Awards, learn how Les Mills embraced digital to enhance their global offering, and look at a new chicken product that's not made from chicken. Enjoy!

2016 New Zealand Hi-Tech Awards finalists announced

A record number of new companies from across New Zealand have entered the 2016 Hi-Tech Awards. Wayne Norrie, Chair of the Hi-Tech Trust, says the standard of entries is the highest yet seen in the 22 years that the event has been held.

“Some amazing new companies have made an appearance in the 2016 and we look forward to telling their stories this year,” says Norrie.

See all the finalists
Video: Digitalising your export journey

When it comes to business, digital is no longer a 'nice-to-have'. If you want to grow your company and reach international audiences, it's essential to incorporate digital into your strategy.

In this video, PwC NZ's Digital Strategy and Data Leader, Greg Doone, reflects on digital disruption in business, and Vaughan Schwass and Matthew Perkins from Les Mills talk about their 'wake-up call' when it came to delivering the company's world-leading group fitness classes.

Watch here

Bloomberg sent a reporter to New Zealand to interview people about the country’s technology scene. The results? AI baby, robot exoskeletons and a lot of No. 8 wire.

Watch here
Chicken chunks made from peas bring in investors

A start-up company that makes peas into chicken chunks has already attracted $1.2 million from international angel investors.

Kiwi investors were given the same opportunity after Sunfed Meats founder and Chief Executive Shama Lee pitched her plant-based chicken product to them at the New Zealand Agribusiness Investment Showcase near Palmerston North.

The chicken is made from yellow peas imported from Canada in a process undisclosed for commercial reasons, and tastes and looks like chicken.

Tuck in
Insights Insights
What every export orientated CEO should know about intangible assets

Understanding intangible assets – the old term being intellectual property – is a key item on an exporter’s ‘to do’ list, but most CEOs know comparatively little about them. That’s not surprising - advice around intangible assets tends to be theoretical, legally-orientated and expensive.

Today, intangible assets are more important than ever: they make up 80% of the value of most companies and often mean the difference between increased offshore margins and market share, or watching as competitors copy your products with impunity.

To help New Zealand exporters understand intangible assets Paul Adams, CEO EverEdgeIP, helps bust a few myths.

Read more here
LEARN: Successfully develop your business overseas

Wednesday 6 April, 5.30pm - 7.30pm

Please join the French New Zealand Chamber of Commerce for Entrepreneurs Series Round Four, to enjoy a glass of wine whilst hearing from our guest speaker, John Ashley - Head of Sales Enablement at Orion Health.

John will share his experience and tips on international business development. 

Tickets here
LEARN: Selling New Zealand buttercup squash in Korea

Tuesday 19 April, 5.30pm

Did you know that buttercup squash is New Zealand's 4th largest horticultural export product, with approximate annual FOB earnings of NZD $65-70 million? What's more, Korea is our second largest market, with New Zealand exporting $13 million of the product to Korea last year.

Come along and hear from Matthew Spence, New Zealand Buttercup Squash Council Business Manager, who will talk about the development of the market in Korea.

Email for more information on this event
Industry News Industry News
P&O introduces bocce thanks to New Zealand innovation

Three cruise ships operated by P&O Cruises have added the sport of bocce to their list of on-board activities, thanks to an innovative portable court developed by Packaworld.

Bocce is a participation-based sport similar to pétanque or lawn bowls. Despite being one of the world’s oldest sports, it is a novelty for many New Zealanders and Australians.

Read the full story
NZ well-placed to face this year's biggest business trends, expert says
Techweek AKL 2016 to showcase Auckland as innovation hub
Turkish seed giants visiting Canterbury could lead to new trade
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