Navigate your way to East Asian plates, with our new guide to food import processes across the region. Plus, Whittaker's insights on refining their China strategy, progress for New Zealand king salmon in Japan, an opportunity to learn about New Zealand's trade agenda from MFAT - and a king-sized serving of upcoming events around the country. See more at www.nzte.govt.nz

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New Zealand Trade & Enterprise
Export News
9 June / Pipiri 2017

Kia ora Max,

Nau mai ki tēnei Pānui Tuku Rawa o Rāwāhi. Welcome to this week's Export News.

In this edition, we introduce a new resource for F&B exporters exploring East Asia, share Whittaker's insights on refining their China strategy through in-market immersion, take a look at progress for New Zealand king salmon in Japan, and pass on an opportunity to learn about New Zealand's trade agenda directly from the source.

Plus a smorgasbord of events - including a trio of activities bridging sport and business, a last chance to submit entries for the Canterbury Champion awards, upcoming NZTE seminars at Fieldays, and entertainment and excitement at Export NZ's award galas coming soon in Auckland and Tauranga. 

Enjoy!

What's new What's new
East Asia is a large and growing market for New Zealand products but it can be hard to find a path through varying food import regulations across markets - something NZTE is aiming to help with, through a new guide to food import processes across the region.
Navigating food import processes in East Asia

East Asia has a combined population of 740 million people and a growing middle class, meaning big opportunities for New Zealand food and beverage exporters - and NZTE has just released a new guide designed to help more New Zealand companies navigate local food import processes and get their products into market.

Find out more
When you’re getting enquiries daily from the biggest country in the world, how do you sort signal from noise – and find out what local consumers really want and value? Hear how Whittaker’s have fast-tracked their China strategy, with help from NZTE and the Accelerate China programme.
VIDEO INSIGHT: Whittaker's refine for China success

When you’re getting enquiries daily from the biggest country in the world, how do you sort signal from noise – and find out what local consumers really want and value? Hear how Whittaker’s have fast-tracked their China strategy, with help from NZTE and the Accelerate China programme.

Watch now
New Zealand is a dominant exporter of the rare king salmon species, and New Zealand-farmed king salmon is finding favour with Japanese premium foodservice channels, including sashimi in high-end restaurants.
New Zealand-farmed king salmon reigns in Japan

Japanese consumers are savvy food buyers with an eagle eye for quality - creating an opportunity for smart, committed New Zealand exporters whose product offerings measure up. New Zealand King Salmon's Jemma McCowan talked to Stuff about the firm's progress in Japan, and the importance of understanding consumer behaviour when tackling markets across East Asia.

Read more
Public engagement meetings on New Zealand’s trade negotiation agenda will be held in June 2017, across Auckland, Christchurch and Wellington - a chance for New Zealanders to learn about New Zealand's full trade negotiation agenda and get updates on current and potential trade agreements.
Learn more about New Zealand's trade agenda

The Ministry of Foreign Affairs and Trade (MFAT) is running public meetings in Auckland, Christchurch and Wellington later this month - your chance to hear about the overall trade negotiation agenda and get the latest updates on current and prospective free trade agreements.

Find out more and register
Export Essentials Export Essentials
NZTE's Export Essentials guide to Understanding your export pricing options sets out the main issues to consider for export pricing, two key pricing methods and how to use them, and how to make sense of exchange rates, quoting and forward exchange contracts.
Understanding your export pricing options (+VIDEO)

When you're moving into export, it's time to put back of the envelope calculations aside and take a disciplined approach to building a pricing strategy.

Our Export Essentials guide to Understanding your export pricing options sets out the main issues to consider for export pricing, two key pricing methods and how to use them, and how to make sense of exchange rates, quoting and forward exchange contracts.

Get the full picture
Register now for NZTE's Export Essentials Workshops
Conversion time Conversion time

Irish and British rugby fans have descended onto our shores - a great opportunity to show them New Zealand means business on and off the field. Don't miss out on networking and valuable business insights at these fantastic upcoming events.

REGISTER: E RERE! The Future of the Māori Economy - Rotorua, 16 June

What are the future opportunities for the mighty Māori economy? Presented by He kai kei aku ringa, this conference is an opportunity to take stock and reflect on the achievements of the Māori economic renaissance and turn to the future opportunities for the Māori economy. If you are a Māori business, or interested in the Māori economy, don’t miss out! 

Find out more and register
Join us to hear from a diverse group of successful New Zealand exporters over an informal breakfast and panel discussion  led by Catherine Beard, Executive Director Export NZ and British High Commissioner Jonathan Sinclair.
REGISTER: Exporting to the UK and Ireland - Auckland, 23 June

Time: 7.15am - 9.00am
Venue: DHL Dome, Queens Wharf Fanzone, Auckland

Join us to hear from a diverse group of successful New Zealand exporters over an informal breakfast and panel discussion  led by Catherine Beard, Executive Director Export NZ and British High Commissioner Jonathan Sinclair. 

Don't miss this opportunity to network with other businesses who export to the UK and Ireland and get the inside running for future growth in these markets - all while enjoying the tour atmosphere at the Auckland Fanzone.

Register now
Join us at Auckland's Waterfront fanzone as schoolchildren put the latest in New Zealand sports tech to the test during a rugby skills and drills session led by Mark Harvey, All Blacks Sevens Strength and Conditioning Coach.
PUBLIC EVENT: Sports Technology Showcase - Auckland, 23 June

Time: 10.00am -12.00 noon
Venue: Queens Wharf Fanzone, Auckland

Sport is part of who we are as New Zealanders. We work passionately to create an edge in our performance game after game and, because we are so passionate about our sport, we have a strong drive to create products and technology that enhance the sporting experience for athletes and fans alike.

Witness it all in action at Auckland's Waterfront fanzone, as schoolchildren put the latest in New Zealand sports tech to the test during a rugby skills and drills session led by Mark Harvey, All Blacks Sevens Strength and Conditioning Coach.

Events Events
Keen to get your boots on the ground internationally? Join international business attendees and industry experts for NZTE's agribusiness seminar series at Fieldays - including updates and insights for New Zealand companies on Brazil, Chile, Colombia, the UK and Ireland.
NEXT WEEK: Agribusiness seminars at Fieldays - Mystery Creek, 14-17 June

Keen to get your boots on the ground internationally? Join international business attendees and industry experts for NZTE's agribusiness seminar series at Fieldays - including updates and insights for New Zealand companies on Brazil, Chile, Colombia, the UK and Ireland.

Learn more and register
Hear from Anne Lochoff, Chair of NZTE's South East Asia Beachhead Network, on how New Zealand companies can take advantage of ASEAN's commitment to high-tech, high-growth cities - kindly hosted by ANZ.
ASEAN NZ Business Council Cocktails and Keynote - Auckland, 15 June

Hear from Anne Lochoff, Chair of NZTE's South East Asia Beachhead Network, on how New Zealand companies can take advantage of ASEAN's commitment to high-tech, high-growth cities - kindly hosted by ANZ. 

Learn more and register
Join ExportNZ and the Auckland export community for an evening of celebration at the SkyCity Convention Centre, Auckland - with entertainment from Sol3 Mio's Moses MacKay and MC Kerre McIvor. Book seats or a table and get ready for a memorable night out.
COMING SOON: Air New Zealand Cargo ExportNZ Awards - Auckland, 29 June

Join ExportNZ and the Auckland export community for an evening of celebration at the SkyCity Convention Centre, Auckland - with entertainment from Sol3 Mio's Moses MacKay and MC Kerre McIvor. Book your tickets or a table for the evening of 29 June, and get ready for a memorable night out.

Tickets available now
Get your tickets now for BOP ExportNZ Awards - Tauranga, 23 June
Industry news Industry news
Singapore Airlines has teamed up with Wellington craft brewer Garage Project to put its beer on all flights to and from New Zealand. The airline says that in response to growing demand for craft beer in the air, it will serve Hāpi Daze throughout its planes from June onwards.
Garage Project takes flight with Singapore Airlines

Responding to growing demand for craft beer in the air, Singapore Airlines has teamed up with Wellington's Garage Project to serve Hāpi Daze pale ale on its 18 weekly flights to and from New Zealand - putting it within reach of up to 400,000 travellers a year.

Read more
Globally, the energy sector is in the spotlight, with a surge in public interest in renewable and sustainable energy.  Lightning Lab Electric will bring some of the industry’s brightest minds together to redefine how consumers and businesses use, manage, distribute, transmit, and generate power.
Lightning Lab Electric set to empower energy sector

The Lightning Lab Electric accelerator, starting on June 12, is set to transform the energy sector as we know it in New Zealand. With the purpose of sparking innovation, Lightning Lab Electric and Creative HQ will work with participating ventures focusing on the future of the New Zealand electric industry.

Read more
Parris Goebel, world champion dancer and choreographer, is one of many New Zealanders being recognised for individual contribution to New Zealand in the 2017 Kea World Class New Zealand Awards later this month.
A sneak peek at Kea's 2017 World Class New Zealand Awards winners

Kea New Zealand has announced some of its 2017 World Class New Zealand Award recipients - recognising people who've made outstanding contributions to New Zealand's economic, social and cultural development.

Read more
MARINE: Air New Zealand Gas Turbines lands US Navy contracts
PACKAGING: The Kiwi-made cap that may conquer China
Zespri scoops top honours at NZCTA China Business Awards
Careers Careers
Events Manager, Singapore - closes 16 June

We're looking for an Events Manager to aid in delivering a wide range of events in East Asia, based out of our Singapore office. If you have a passion for New Zealand, great knowledge of the local market, and of course the professional skills to execute events which lead to real business benefits while adhering to high health and safety standards then apply now!

Apply now
LinkedIn
BDM Market Analyst, South America - closes 19 June

We're seeking a BDM Market Analyst to boost our customer-facing research and analysis for South America. If you're inquisitive by nature, able to seek out data and present it in a way that adds value for New Zealand businesses, and have the know-how and language skills to work effectively across all South American markets, we want to hear from you.

Apply now
LinkedIn
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