Take a closer look and explore your potential in African markets, with a suite of new guides available now. Plus an update on how NZ Inc agencies can get you past trade barriers, the latest on Expo 2020, market insights, awards, events and workshops, export success stories and more. | Learn more at www.nzte.govt.nz

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Sidi Bou Said is a famous beauty spot in the North African country of Tunisia. As well as rich cultures and natural beauty, Africa offers increasing potential as a business and export destination as living standards rise and economies grow - and NZTE's new range of Africa market guides, featured in this April edition of Export News, are a great place to start exploring.
New Zealand Trade & Enterprise
Export News
Paengawhāwhā / April 2018

Kia ora Max,

In this edition of Export News, we bring you a new range of market guides to help you navigate key markets in Africa a fast-changing region that's rich in potential for New Zealand businesses. 

We've also got the latest from MFAT on how the Government can work with you to help overcome barriers to trade, including unfair rules and regulations or other 'red tape'. And they're serious about getting it sorted you'll hear back in 48 hours when you contact the team at tradebarriers.govt.nz

Elsewhere, find out what's happening with New Zealand's presence at Expo 2020, learn how agritech exporter Te Pari has made generous terms pay off, and take your chance to nominate a great Bay of Plenty business (maybe your own?) for the region's upcoming ExportNZ Awards.

We've also got fresh market and industry insights, conferences and market workshops around the country, a sampling of the latest export success stories and industry updates and two great roles in two great locations with NZTE, both closing early next week.

Māuriora  enjoy!

What's new What's new
A view of Cape Town from the air captures Africa's blend of stunning landscapes, rich culture and rapid development. Learn more about South Africa, and other markets in the region, with NZTE's new suite of Africa market guides available online now.
Land on your feet in Africa – new market guides online now

Africa is the world's second largest and second most populous continent and its markets are being transformed, as economic growth and reforms raise living standards (and spending power) for millions of people. Get up to speed on African markets and explore opportunities for your business with NZTE's new suite of market guides, available online right now.

Read more
A container ship in dock at Auckland's central port. Getting products landed in market can be just the start of a complex process - but help is available from the New Zealand government to resolve unjustified barriers that make exporting more difficult and costly than it should be.
Resolving trade barriers can help your business

Are you facing hassles, red tape, unfair rules or regulations in your export markets? The Government is committed to removing barriers to trade, which if they can be resolved can show a direct benefit to your bottom line. Find out more, including examples of barriers that have been resolved, and who to contact about trade barriers you face.  

Find out more
World Expo 2020 in Dubai will focus on innovations for a better world, bringing together more than 180 countries around the theme Connecting Minds, Creating the Future.  With a national pavilion in the Expo's Sustainability District, New Zealand will present to the world our values of kaitiaki, ingenuity and integrity.
New Zealand at Expo 2020 – the team behind the experience

New Zealand’s Pavilion and visitor experience at Expo 2020 Dubai will be designed by a multi-disciplinary team led by Jasmax, one of New Zealand’s leading architecture firms. Find out more about who's on board and how you can get involved in this major international event.

Find out more
Oamaru-based Te Pari had been selling livestock handling equipment to Shearwell Data in Somerset, England, for two years and sales were strong. Both companies were keen to increase the volumes they were trading, but Te Pari could only offer short payment terms. Trade credit insurance from the New Zealand Export Credit Office (NZECO) has helped them unlock further potential in the UK.
Success on the right terms

Family-owned manufacturing business Te Pari enjoyed robust trade with its UK distributor – but co-owner Jeremy Blampied knew exactly what he needed to unlock a huge jump in sales: generous payment terms. The solution lay in some timely help from the Treasury's New Zealand Export Credit Office.

Find out more
Now in their 28th year, the Bay of Plenty ExportNZ Awards recognise the innovative, the brave and the successful - acknowledging those Bay of Plenty companies that have helped grow and transform New Zealand and local economies through their exceptional export success.
Stand out – Bay of Plenty ExportNZ awards open now

Doing great things internationally from the Bay of Plenty? It's your time to shine with entries now open for the 2018 Bay of Plenty ExportNZ Awards. Even better, your entry in either export category is also an automatic entry for the nationwide 2018 New Zealand International Business Awards. Find out more and enter below. 

Learn more and enter
Insights Insights
Since a new government was elected in late 2015, Argentina's economy has come ahead in leaps and bounds.  NZTE Beachheads Advisor for Argentina,  Jorge Forteza, says the new administration has learnt from the lessons of the past and is focused on bringing the country back into the world - enabling new opportunities for New Zealand exporters.
Argentina is open for business

Exporter Today recently caught up with NZTE Beachhead Advisor Jorge Forteza to discover that there’s never been a better time to seek trade with Argentina and indeed most of South America.

Learn more
With major cities like Shenzhen, Hong Kong, Macau and Guangzhou - plus lesser-known outposts like Dongguan, Foshan and Zhuhai — the Greater Bay Area is already an economic powerhouse. With significant infrastructure developments about to come online, along with large-scale investment in areas like robotics and artificial intelligence, further rapid growth is expected.
Big potential in China's Greater Bay Area

Imagine finding a new export market that offered GDP to match Australia, 70 million increasingly wealthy consumers, and world-leading logistics and infrastructure  all within a land area smaller than Denmark. Sounding good? Welcome to southern China's Greater Bay Area. NZTE's Regional Director for China, Glen Murphy, shares his insights on this powerhouse region via the New Zealand Herald.

Learn more
Currently, 20 percent of New Zealand FernMark Licensees are from within the health industry, including health supplements, skincare, dental care, sunscreens and anti-pollution masks. The more FernMark Licensees across more health categories, the more global consumers will recognise and seek out New Zealand FernMark Licensed health products – driving growth for the industry as a whole.
NZ STORY: Building a healthy reputation

New Zealand's reputation as a source of safe, high-quality products puts us in a great position internationally  but there's no room for exporters to get complacent about their branding, as consumers worldwide become more focused than ever on trust and authenticity.

Learn more
Keeping an eye on China cross-border e-commerce

Exporters to China should 'watch this space' on cross-border e-commerce, says NZTE's Trade Commissioner in Shanghai, Damon Paling, with existing rules providing convenient access to China's supplement market due to end this year. Learn more via Exporter Today.

Learn more
Events Events
LIMITED SPACES: Excelerate Global - Auckland, 17 April

ExportNZ has assembled a team of elite exporters (including winners and finalists from the last decade of ExportNZ Awards) and tasked them with delivering more insights and tips than you can shake a stick at all in four hours. This high-energy half day conference brings together leading exporters to share best practice across all elements of international growth strategy. Spaces are limited so register now to secure your spot.

Learn more and register
Egypt, Nigeria and South Africa rank among Africa's largest and most diversified markets, with potential in a range of industries in other markets across the continent. NZTE's IMEA team focuses on 13 priority markets where the opportunities for New Zealand are the greatest.
ON NOW: NZTE Africa market updates, 13-18 April

NZTE's Trade Commissioner to Africa Haylon Smith and Business Development Manager M'Hamed Bahhar are in New Zealand for a series of workshops on Africa. Go deeper and explore market opportunities at events in Auckland (13 April), Christchurch (16 April) or Wellington (18 April).

Learn more and register
Are you an innovative company wanting to set up in the UK?  Join the UK Department for International Trade's event covering the top tips you'll need to get your business ready to hit the ground running.
THIS WEEK: Expanding your business in the UK - Auckland

Thinking of setting up a market presence in the UK? Join the UK Department for International Trade's free workshops in Auckland this week  featuring expert speakers and top tips to get your business ready to hit the ground running. Choose from morning events on the North Shore (tomorrow) or in Auckland Central (Friday).

North Shore (Takapuna)
Thu, 12 April
Register now
Auckland Central
Fri, 13 April
Register now
ExportNZ's Export Master Class workshops are designed to help business owners take valuable time out of their business to work on their business - helping them save time, money and effort, and enabling further export success.
2 MAY: Export Master Class - Routes and Channels to Market, Auckland

Determining which markets can help you achieve long-term, sustainable and profitable growth can be a real challenge. Learn how to get it right first time with this morning workshop, coming up in early May at Auckland's EMA BusinessHub.

Register here
ExportNZ's Better Exporting seminar series introduces attendees to 10 of New Zealand’s top exporters, showing how they have implemented ‘best practice’ export principles in determining the optimum channel to market strategy for their business.
15 MAY: Better Exporting Meet-up with Ross Roof Group, Auckland

Hear from senior executives at Ross Roof Group on how they're applying best and next practice across all elements of their international growth strategy, and network with other exporters, at ExportNZ's Better Exporting two-hour meet-up next month.

Register here
Starting a business is hard enough, but successfully growing your business can be overwhelming. NZTE's Export Essentials workshops make the journey smoother by sharing the tools and action plan businesses need to reach their exporting goals.
MAY: Export Essentials Workshops, Wellington and Nelson

Are you losing sleep over how to keep your export business growing, and what your next steps should be? NZTE's nationwide Export Essentials Workshops are coming to Wellington and Nelson next month bringing you essential tools and an action plan to reach your exporting goals, save time, money, and stress, and get onto a path for long-term success. Register now online, or check out dates and details for the next scheduled workshop in your area.

Learn more and register
Want more? Check out NZTE's events page for the latest
Industry News Industry News
Dogs tuck into morning tea to celebrate the opening of the first Ziwi petfood operation in the South Island.
More to go round – Ziwi boosts capacity for global markets

Huge worldwide demand for premium natural pet food is behind Ziwi’s expansion into the South Island, with the opening of a new manufacturing facility in Christchurch. Learn what's feeding the success of this Mount Maunganui-based company  a global leader in air-dried technology, the largest New Zealand exporter of premium pet food, and a rapidly growing $40 million export business.  

Read more
Miro director Steve Saunders and Plant and Food Research chief executive David Hughes sign a joint venture near Morrinsville on Thursday.
Māori-owned Miro berry business breaks ground

A Māori-owned horticulture business promising 5000 jobs has broken ground in Morrinsville. Aspiring berry exporter Miro – co-owned by 20 Māori trusts, iwi and collectives  also signed a 50/50 joint venture with Crown-owned Plant and Food Research in a ceremony last month.

Read more
Tourism: Sri Lanka seeks New Zealand expertise from business mission
Space: "It's Business Time" for Rocket Lab's first commercial launch
F&B: New Zealand primary exports to top $42 billion this year
Careers at NZTE Careers at NZTE
Channel Consultant, Greater China - closes 16 April

Our Greater China team is deeply, and very successfully, engaged with digital channels. We're now looking for an experienced Channels Consultant to join our team and provide top-quality marketing and communications support in the digital space – a new role based in our fast-paced Shanghai office.

Apply now
LinkedIn
Business Development Manager, Tokyo - closes 16 April

NZTE's highly successful team in Tokyo is looking for an ambitious Business Development Manager to help our customers enter and thrive in Japan's dynamic economy – one of the world's largest consumer markets, and an exciting place to do business. If you're up for the challenge, learn more and apply below.

Apply now
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