New Zealand Trade and Enterprise

The macro trends impacting the Brazilian wine market; the Taniwha Dragon Economic Summit delivers results; plus a feast of insights from Lewis Rd Creamery, Tuatara, Soul Machines, thankyou and lululemon.

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A complex, young and vibrant society, Brazil offers potential for New Zealand exporters with the right drive, determination and understanding of market features and trends.

Export News

2 March / Poutūterangi 2017

Kia ora Max,

Nau mai ki tēnei Pānui Tuku Rawa o Rāwāhi. Welcome to this week's Export News.

In this edition of Export News, we examine the macro trends impacting the Brazilian wine market - and what it means for New Zealand wines, how New Zealand can share farm development know-how with the world, and successes from the recent Taniwha Dragon Economic Summit. Plus a feast of insights from Better by Design CEO Summit speakers Lewis Rd Creamery, Thankyou and lululemon; a look at the challenge of growth for craft beer, and how to handle the scale of Asian markets; and a preview of extraordinary, world-leading technology from 8i and Soul Machines.

Enjoy!

What's new

Brazil's wine culture is still finding its direction, with consumers spoilt for choice, local production booming and new categories of buyer emerging. How can New Zealand companies make sense of it all and capture the right opportunities?

Find your way in Brazil's wine market

Brazil's wine culture is still in its early years, with consumers thirsty for knowledge and working out where to go next - so it's important to get a handle on what's happening before diving into the local wine market. Rodrigo Lanari, Founder of Winext, shares key market facts, figures and emerging trends for New Zealand companies to be aware of.

Opportunity for New Zealand agritech products and services, particularly dairy, is presenting in a number of developing markets, says NZ Trade and Enterprise customer manager Lisa Marcroft.

Sharing farm development know-how with the world

Rising demand in developing markets is creating new opportunities for New Zealand agritech products and services, says New Zealand Trade and Enterprise Customer Manager Lisa Marcroft. Check out Lisa's view of new frontiers for our agritech exporters around the world.

Better by Design CEO Summit

Lululemon - the power of a 'human-first' approach

'Athleisure' has become a formidable force in fashion and sportswear - and the company that inspired it puts innovation first to stay on top. Lululemon senior vice president of innovation Tom Waller, coming to New Zealand for the upcoming Better by Design CEO Summit, talks to the Sunday Star Times about how a 'human-first' approach to innovation can create exceptional value.

The evolution of Lewis Road Creamery

Butter, milk, bread, liqueur – there’s no limits on which food and beverage category Lewis Road Creamery might disrupt next. Ahead of his talk at the CEO Summit, Co-founder Peter Cullinane talks cross-category innovation, and why there's more to New Zealand’s future than commodities.

Thankyou co-founder Daniel Flynn believes in people. And that means Thankyou does, too - “It was a simple idea around the power of consumers,” he explains.

Thankyou's Daniel Flynn on the need to be childish

“The fear of failure has killed more dreams than the failure itself.” Wise words from CEO Summit speaker and Thankyou Founder Daniel Flynn. Daniel talked to Idealog about his social enterprise and the importance of thinking like a child.

Better By Design's 2017 CEO Summit takes a look at 'Culture by Design' - with an all-star lineup of local and international design thinkers. Tickets will sell out early - register now to secure your place at this world-class event.

Final tickets on sale: Better by Design CEO Summit, 14-15 March

In less than two weeks, you could be connecting, sharing and interacting with some of the world's top design practioners at the Better by Design CEO Summit, as they dive into the theme of Culture by Design. It's a unique opportunity to explore the relationship between innovation, disruption, purpose and culture - and there's only a handful of tickets left, so get in quick to be part of the action.

Learn more and register

Insights

Tuatara's beer range on tap. Tuatara's sale to DB, and recent crowdfunding successes by other craft brewers, have put the spotlight on the future of New Zealand's industry and the challenges of growth in a booming market.

More money, more problems? Craft beer's growing pains

What happens when your hobby and passion become your business? And what happens when business booms? The New Zealand Herald's Liam Dann talked to local brewers Tuatara, ParrotDog, Garage Project and Moa about their experiences and the challenge of managing growth.

VIDEO: Professor Siah Hwee Ang on unlocking Asia

How do Kiwi companies tackle the scale of markets like China – where Shanghai alone has five times New Zealand’s population? Professor Siah Hwee Ang, BNZ Chair in Business in Asia at Wellington's Victoria University, shares key tips for New Zealand companies doing business in China and other Asian markets - including not biting off more than you can chew.

Get the insights

Industry news

The Taniwha Dragon Economic Summit was timed to complement Ngati Kahungunu's hosting of the national kapa haka festival, Te Matatini. The summit was designed to highlight a "kaleidoscope of opportunities" and build commercial linkages for the long term between Māori, wider New Zealand and Chinese business interests.

Taniwha Dragon summit to pay future dividends (+VIDEO)

The two-day Taniwha Dragon Economic Summit easily passed its $100 million deal target, but the relationships forged will pay larger and longer dividends, says organiser and Ngati Kahungunu Iwi Inc chairman Ngahiwi Tomoana.

How can I help you?

Meet Nadia, the assistant charged with making a difference in the lives of around half a million Australians.The catch? Nadia is in fact an astoundingly life-like virtual assistant powered by AI technology from the team at Soul Machines. Chief Business Officer, Greg Cross, talks to Idealog about what makes the Kiwi company's digital innovation truly cutting-edge on the global stage.

New Zealand company 8i's Holo platform allows consumers to encounter larger-than-life holographic figures through augmented reality, and share their experiences. The smarts behind the platform and its opportunities for future media have attracted interest from entertainment and tech investors in the US.

Kiwi virtual reality gets $37m funding boost

Wellington-founded virtual reality company 8i has secured a NZ$37 million funding injection to help launch a new mixed reality app - with the potential to create a "new generation of immersive media" and make holograms part of everyday life.

EVENTS

The Hi-Tech Awards recognise the achievers of the New Zealand hi-tech industry, from startup and emerging categories through to the coveted PwC Company of the Year. Entries are still open for the 13 awards categories, but will close on 6 March - enter now at www.hitech.org.nz .

ENTER: NZ Hi-Tech Awards 2017 - entries close 6 March

Entries are closing soon for the NZ Hi-Tech Awards 2017, but there's still time to seek fame and glory in a wide range of categories including creative, agritech and Māori innovation (and more). Check out this year's categories at the link below, and get your entry in by 6 March to be part of the excitement.

Learn more and enter

Leading Innovation: 7 Laws - 4 and 5 April

Learn what it takes to successfully lead innovation within a business from US expert Phil McKinney, award-winning innovator of technologies and products used by hundreds of millions of consumers and businesses worldwide. Workshops will run on both 4 and 5 April - choose the date that suits you best.

RSVP